Qualaroo Blog - User Research and Customer Feedback Trends

Top 18 Customer Engagement Metrics You Should Track & Measure in 2025

Customer engagement is more than just likes, clicks, or comments—it’s about how deeply customers interact with your brand across various touchpoints. I’ve seen firsthand how strong engagement leads to better retention, brand loyalty, and, ultimately, higher revenue. It’s true–even studies show that 86% of customers get ready to pay more for a great customer experience....

Create Seamless Multilingual Surveys with Best Survey Solutions

Thomas Berger once said, “The art and science of asking questions is the source of all knowledge.” As an entrepreneur, I’ve seen firsthand how true this is when it comes to connecting with diverse audiences. But here’s the reality—asking the right questions is just the starting point. How we ask them, and the language we...

The Top 45 Examples of Feedback Survey Questions

Ever noticed how people are quick to share a great experience but even quicker to talk about a bad one? Studies show that 72% of customers will tell at least 6 people about a good experience, but if they’re unhappy, 13% will share it with 15 or more. That’s a lot of word-of-mouth power—good or...

55+ Customer Onboarding Survey Questions: Templates & Best Practices

Most onboarding surveys I see fall into one of two traps: either a polite formality that collects dust, or they’re so bloated with questions that new customers quietly click “X” and never return. Both are onboarding killers. How you frame and use onboarding survey questions to guide customers in the first few weeks determines whether...

Feedback Button vs. Survey Widget vs. Online Poll: Choosing the Right Tool for Your Business

Ken Blanchard once said, “Feedback is the breakfast of champions,” and the quote has stuck with me ever since I heard it. Feedback helps businesses improve, adapt, and grow. But getting that feedback isn’t always as simple as it sounds. There are so many ways to gather customer opinions, from feedback buttons to survey widgets...

15 Key Advantages of Online Surveys: Faster & Smarter Feedback Collection

On an average, online surveys get a 44.1% response rate, which is pretty solid compared to traditional methods. That means nearly half of the people you send a survey to actually take the time to respond—giving you valuable insights without chasing down answers. I’ve seen businesses, researchers, and marketers use them to quickly understand people’s...

10 Customer Satisfaction Goals to Gain Customer Loyalty

Did you know that 73% of your consumers might switch to a competitor after multiple bad experiences? Honestly, that’s a huge chunk of your potential customer base! It’s a clear reminder that customer loyalty isn’t something you can take for granted—it’s something you have to earn and keep earning. I’ve seen how even minor missteps—like...

NPS Questions: Types, When to Ask & Why

Marilyn Suttle once put it perfectly: “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” For businesses trying to crack the code of customer loyalty, one common challenge is understanding what makes people stay. Sure, there’s no shortage of effort—marketing campaigns, product tweaks, and all-out customer...

Types of Net Promoter Score (NPS) Surveys: A Complete Guide

Net Promoter Score (NPS) surveys aren’t just a handy tool—they’re a game-changer for businesses looking to build customer loyalty and boost growth. According to research, companies with the highest NPS in their industry grow revenues roughly 2.5 times faster than their competitors. That’s a big deal, and it highlights just how impactful these surveys can...

Why Use NPS: A Guide for Business Growth

Seth Godin once said that customers don’t just buy products or services—they buy relationships, stories, and magic. And if you think about it, that’s precisely what makes understanding your customers so important. But if you’re like most business owners, you’ve probably wondered: Why aren’t customers returning? Why aren’t customers recommending us? What needs fixing to...

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