Qualaroo Blog - User Research and Customer Feedback Trends

How to Use NPS Surveys in Market Research

“We all need people who will give us feedback. That’s how we improve,” Bill Gates once said wisely. In the realm of business, building a successful business isn’t just about sales figures and profit margins; it’s also about creating meaningful customer relationships. Each customer interaction is an incredible opportunity to learn and grow. But how...

How to Collect Real-Time Customer Feedback

A study by Deloitte and Touche found that companies prioritizing customer happiness made a staggering 60% more profit than those that didn’t. Plus, 65% of people agree that better customer data analysis is key to excellent service. Customer experience is truly the lifeblood of your brand’s success, and real-time feedback is extremely important for making...

How to Collect Feedback With Yes or No Surveys

In my experience, gathering insightful feedback can sometimes feel like pulling teeth. You need to understand your audience, but lengthy surveys often lead to low response rates and incomplete data. But as Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” That’s where yes or no surveys, also known as dichotomous surveys, come in. Yes...

The B2B Buyer Journey: What It Is & How to Map It

The B2B buyer journey isn’t like grabbing a coffee. It’s more like planning a road trip, with a whole team deciding on the destination. First comes that “aha!” moment: realizing your old software won’t cut it, or maybe it’s time to explore a new market. Then begins the research marathon—websites, webinars, white papers, and endless...

How to Measure & Improve Customer Loyalty With NPS Survey Questions

Ever feel like you’re flying blind when it comes to customer loyalty? You put your heart and soul into your product or service, but how do you know if your customers are happy? And more importantly, how do you discover what you can do to make them even happier? In my experience, there’s no better...

Top 10 Employee Engagement Survey Vendors in 2025

Keeping employees happy and engaged is as important as focusing on customers. As someone who’s used various survey tools, I know firsthand how crucial it is to understand the pulse of the workforce. Employee survey survey tools are game-changers—they provide insights that help you boost morale, improve satisfaction, and drive engagement. If you’re aiming to...

How to Ask B2B Customer Satisfaction Survey Questions [Examples + Templates]

Measuring B2B customer satisfaction isn’t just important—it’s critical. In B2B relationships, you’re not just dealing with individual consumers; you’re managing long-term partnerships and high-value transactions that can make or break your business. Each client represents a significant investment, and their satisfaction can directly impact repeat business, your reputation, and growth. That’s why asking the right...

How to Use Email Surveys for Customer Insights: Types, Tips & More

Wouldn’t it be great if your users could open their email, see your survey right there, and respond without even leaving their inbox? It’s like having a conversation without all the back-and-forth. No more chasing down customers with follow-up emails or worrying about low response rates. Embedded email surveys streamline the process, making it seamless...

50+ Examples of In-App Survey Questions (+How to Create Surveys)

Imagine peering into a mobile app and seeing a tiny thought project hovering over a button. Intrigued, you tap it, and a quick question pops up: “What if this button did X instead?” This is the magic of in-app survey questions. In my years of experience in the survey industry, I have found these mini-surveys...

What is NPS and How to Turn NPS Passives Into Promoters

Did you know that your NPS passives are like untapped gold mines? Yeah, they’re right there, but you need the right tools and strategy to turn them into loyal promoters. Over the years, I’ve worked with countless businesses struggling to convert these lukewarm customers in NPS surveys into passionate advocates. It can be a challenge,...

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