Qualaroo Editorial Team

Using your Qualaroo data with over 200 business web applications just became easier with our new Qualaroo service on Zapier. Zapier makes it easy for non-developers to connect the various web services they use to power their business.  You do this by creating “zaps” – automated tasks that make two services work together. A zap...

Over the past 10 years, E-Nor has become a leader in web analytics and digital marketing optimization consultation for a wide variety of clients such as Sony, Harvard University, Intuit and more. Their blog on ecommerce analytics is a must read for any company selling online. As analytics experts they know that actionable data reveals insights that...

With the explosion of content marketing in recent years, it’s not surprising that inbound marketers are realizing the importance of creating interesting content that appeals to their target market. However, most are falling short in using that content to drive measurable interest in their core offering. Are you caught in the trap of creating more...

When first reading the news that Google was going to keep secure all search activity (except for AdWords), I immediately thought of sending out a mass email to Silicon Valley based marketers to go rioting on the grounds of Google’s Headquarters. Ok – maybe not that extreme, but I’m sure I share the sentiments of...

Love it or Hate it? This is the question we asked new users of IPhone’s iOS 7 software over the weekend. With droves of people standing outside retailers for hours worldwide this past Friday for the new iPhone, it’s easy to miss the more pervasive story – millions of existing iPhone users essentially have brand...

In April of this year, Mozilla Slovenia set off to improve the conversion rate of their website. The goal of the redesign was to modernize the site’s look and feel, make the site responsive, and clean up the information architecture, all leading to improved conversion rates. The team wanted to ensure that the redesign addressed...