Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: August 22, 2025

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Your Boss Wondering If Your Marketing Campaigns Are Working? Use UTM Tagging To Prove It.

Demonstrating the effectiveness of marketing campaigns can be a challenge – however, knowing what works is essential to knowing where to reinvest your budget. Tools like Google Analytics, Mixpanel, Kissmetrics, (and hey, even Qualaroo!) exist to help you better understand your website audience, which marketing channels your traffic is coming from and only with UTM...

Last modified: December 16, 2024

Why Your Customer Support Team Should Help Write Your Website Copy

It’s natural to think we know why our customers make decisions. But in reality, we don’t. We guess based on our past experiences and then use this faulty data to make important business decisions. No matter what kind of analytics tools you use to understand your customers, they only tell you what the customers are...

Last modified: May 14, 2025

How Inflow Used Segmentation Analysis to Increase Conversion Rates 23%

Most marketers think they know their customers like the back of their hand. But without hard customer segment data, they’re spending hours and hours designing a website for an audience they’re really only guessing at. If your site isn’t optimized for your most profitable personas, you’re leaving money on the table. E-commerce marketing agency Inflow...

Last modified: December 17, 2024

RingCaptcha: How 6 Weeks of Customer Feedback Shapes Product Strategy

Building a SaaS product can be anything but intuitive. When you first start creating it, you’ll have to make many hard decisions about which features to focus on. And if you’ve already helped build large companies, it’s tempting to prioritize features that will only matter when you have millions of users. But you are wasting...

Last modified: March 20, 2026

What Chipotle’s PR Nightmare Can Teach Your Startup

The build-your-own burrito brand Chipotle is synonymous with mixed reviews. On the one hand, it has famous brand evangelists, like this guy who ate a burrito while skydiving. [source] But on the other, after the way the chain handled outbreaks of e. coli, norovirus, and salmonella, even Chipotle admits that 5-10% of their customers probably vowed...

Last modified: May 29, 2024

Qualaroo + Eloqua

Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. Now Qualaroo customers have the ability to push lead generation data directly to their Eloqua account. You can add a visitor’s email, first name,...

Last modified: May 29, 2024

SessionCam + Qualaroo

Qualaroo now integrates with SessionCam! SessionCam analyzes customer interaction on your website and automatically identifies potential barriers to conversion. SessionCam offers a wide variety of tools, ranging from the ability to identify where customers struggle on your site via session replay and heatmaps, to sophisticated recommendations that automatically identify the highest value issues to optimize...

Last modified: December 16, 2024

How to Navigate the Waters of Google’s New Pop-up Regulations

Here’s the lowdown–Google’s recent mobile regulations can impact interstitials and pop-ups, and we want our customers to be well aware of the new rules so they don’t get dinged for covering up certain mobile content. Google recently made an update to its mobile-friendly search algorithm, making smartphone content visibility a google ranking factor. Sites that...

Last modified: August 28, 2025

Automated Email Follow-Up Software That Boosts Replies

You’ve mastered your marketing funnel. People are visiting, reading, and giving you their email for your lead nurturing campaigns. All you have to do now is send out some emails and turn that interest into sales. So you do that, and nothing happens. Only about 22% of marketing emails get opened. The click-through rate is...

Last modified: May 29, 2024

Qualaroo + Shopify

Qualaroo is part of the Shopify App Store! If you run a Shopify store and have wanted to run a Qualaroo survey on it, it’s now extremely easy to do so. Finding out more about your potential customers as they shop for products can be a huge factor in the success of your store. You...