Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: December 16, 2024

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3 Simple Ways You Can Track ROI On Offline Marketing Efforts

Written and contributed by Valerie Rutan, Sales @ Qualaroo The rise in digital spend for marketers continues to increase year over year with so many channels to choose from – pay per click models, search engine optimization, decreasing bounce rate, content marketing and everything in between. In fact, according to Forrester Research, “By 2021, CMOs...

Last modified: December 16, 2024

[Webinar] Surveys Are Easy, That’s Why They’re Dangerous!

Watch this webinar led by Erika Hall, author of Just Enough Research, for an in-depth conversation on why running surveys can be dangerous and what the best practices are for effectively collecting customer feedback. In this webinar, you will learn: Dangers of Surveys How Bad Surveys Lead to Bad Decisions A Comprehensive Guide To Building...

Last modified: March 2, 2026

Customer Insights Platform Qualaroo Launches Sentiment Analysis

By Curtis Morris, CEO Everyone wants to gather insights from their customers, but mining through customer feedback can be a daunting task for any team. Naturally, closing the feedback loop is the single most important piece to a fully functioning customer decision analysis program. Having said that, when you fail to activate on feedback you...

Last modified: July 16, 2026

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. If you don’t know what you’re doing right, you can’t do more of it. If you don’t know what you’re doing wrong, you can’t do less of it. In short, feedback is the lifeblood that allows us to course correct points of failure and double down...

Last modified: May 29, 2024

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Launch the Qualaroo Alexa Skill in 5 Easy Steps

Collecting ongoing feedback from your customers in real-time is essential to improving conversions, increasing user engagement and retaining happy customers. While it’s important, we know managing feedback can be overwhelming. The latest Qualaroo Alexa skill enables you to quickly and easily get updates on your surveys without lifting a finger. With Qualaroo’s latest Alexa Skill,...

Last modified: September 9, 2025

You Don’t Get A Second Chance To Make A First Impression – Build An Effective Landing Page

If you’ve ever used an online dating service, you know how nerve-wracking the process can be. As it turns out, that old adage your parents ingrained in you long ago is very true — you don’t get a second chance to make a first impression. In the fast-paced world of digital commerce, viewing your customer...

Last modified: December 16, 2024

Before You Hit “Publish” – Complete SEO Checklist for Your WordPress Blog

As any content marketer knows, a blog post is only as good as its distribution strategy. If readers cannot find your blog post, you have a 0% chance of converting visitors based off your glorious prose. One of the most effective strategies to ensure that readers are finding your material is optimizing your blog posts...

Last modified: August 22, 2025

Your Boss Wondering If Your Marketing Campaigns Are Working? Use UTM Tagging To Prove It.

Demonstrating the effectiveness of marketing campaigns can be a challenge – however, knowing what works is essential to knowing where to reinvest your budget. Tools like Google Analytics, Mixpanel, Kissmetrics, (and hey, even Qualaroo!) exist to help you better understand your website audience, which marketing channels your traffic is coming from and only with UTM...

Last modified: December 16, 2024

Why Your Customer Support Team Should Help Write Your Website Copy

It’s natural to think we know why our customers make decisions. But in reality, we don’t. We guess based on our past experiences and then use this faulty data to make important business decisions. No matter what kind of analytics tools you use to understand your customers, they only tell you what the customers are...

Last modified: May 14, 2025

How Inflow Used Segmentation Analysis to Increase Conversion Rates 23%

Most marketers think they know their customers like the back of their hand. But without hard customer segment data, they’re spending hours and hours designing a website for an audience they’re really only guessing at. If your site isn’t optimized for your most profitable personas, you’re leaving money on the table. E-commerce marketing agency Inflow...