Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: December 16, 2024

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Survey the World Over: Qualaroo’s New Translator & Language Processing

The world is getting smaller and web businesses continue to evaporate borders…we get it. So now we’ve made surveying across multiple languages a total breeze. Gone are the days of having to translate and replicate survey campaigns in different languages manually. With Dynamic Language Selection our platform does the translating for you. Easily switch between...

Last modified: May 29, 2024

FullStory + Qualaroo

If you want to know more about your customers’ in-app experience, integrating Qualaroo with FullStory will turbocharge your efforts. FullStory captures every click, scroll, page transition, and more so you can travel back in time and view the exact moment your user encountered a bug, abandoned a cart or exhibited behavior you would like to...

Last modified: August 22, 2025

What the Ketchup Bottle Can Teach You About Customer Feedback

Imagine that you’re at a diner holding a classic glass ketchup bottle. You just want a few tablespoons of ketchup for your burger. As you struggle with the bottle, either too little or too much ketchup comes out. It’s easier to complain about the glass ketchup bottle than to think of a solution — a...

Last modified: August 28, 2025

How a Survey Drove a 16% Conversion Lift at Hootsuite

A first impression is everything. That’s why most products’ landing pages aim to communicate their product’s mission at a glance. If a landing page doesn’t prompt a lead to become a customer, it often means something got lost along the way—a customer reached the page expecting one thing, but they got something else. So when...

Last modified: December 17, 2024

Qualaroo + Intercom = Customer Insights & Engagement Power Couple

With our new Intercom integration you now have the ability to pair Intercom messages with Qualaroo surveys. You’re able to associate an Intercom visitor ID with Qualaroo responses via our Identity API and open new Intercom messages based on survey answers with the ability to define prepopulated messages. BONUS: You can record survey events into...

Last modified: November 29, 2024

Foreign Love Affair: Privacy Shield for the EU

We work with a lot of companies in the EU, and the question of data privacy usually comes up immediately. Why exactly? Well, the laws around the way data is transferred, and the exact type of data collected, differ between the US and the EU. By being an active participant of the Privacy Shield program,...

Last modified: May 29, 2024

Further Bolstering Qualaroo Security via Okta

We recently integrated Okta as our SSO solution, allowing for a super simple way for enterprise customers to securely log in to Qualaroo with a single click. Why not just use a normal username and password? Security is paramount to us, and we know it’s vitally important to you. Allowing thousands of employees to choose...

Last modified: August 26, 2025

The Science of Website Copywriting: Tips from David Ogilvy

Most people think David Ogilvy became one of the most successful ad men of all time because of his artistic, creative talent. But in reality, he was successful because he treated copywriting like a science. Before he became the “Original Mad Man,” Ogilvy was a researcher. He worked with George Gallup (founder of the Gallup...

Last modified: August 26, 2025

Lessons From a CRO Sensei: An Interview With House of Kaizen

“There’s something intrinsically altruistic about CRO,” Mathilde Boyer, conversion rate optimization (CRO) guru and Conversion Director at House of Kaizen, says. “If you’re not creating aspirations or solving problems, you’re doing it wrong.” We sat down with House of Kaizen, a digital marketing agency that specializes in CRO, to get their take on what makes...

Last modified: August 26, 2025

How Personalized Onboarding Will Patch the Biggest Hole in Your Funnel

Your customers are leaking out of your funnel. There’s a huge drop-off in the number of customers who sign up for your product and the ones who end up using it regularly, and you can’t fix this problem with a product tutorial alone. If your user onboarding is just rolling out some one-size-fits-all tooltips, you’re...