Qualaroo Editorial Team

When a user makes it all the way through the sales funnel—past the social media campaigns to the landing page through to the free trial—only to abandon their purchase at checkout, all you can think about is “Why?” These users had an issue with your product or pricing or something else entirely. It could be...

When you work closely with your own product day in and day out, you think you know what all the benefits of it are. But your customers have another idea. Here is Ty Magnin from Appcues explaining how to address this disparity and create the right messaging for customers. You could have anywhere from 20 to 20,000 customers....

This article comes excerpted from Hiten Shah’s soon-to-be-released book: 5 Habits to Building Better Products Faster. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, KISSmetrics, and now Quick Sprout. Each of these companies used content marketing to drive the lion’s share of growth. Sign up for Hiten’s...