Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: August 26, 2025

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6 Inventive Uses For Qualaroo

Customers’ lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up...

Last modified: July 16, 2026

Surveys as a Growth Engine: Using Positive and Negative Feedback Loops

Take a page out of biology’s book. Positive and negative feedback loops are the silent mechanisms that grow ecosystems and organisms, and they can grow businesses too. Whether it’s learning how to skyrocket your site traffic or make sure that your customer acquisition doesn’t outpace your hiring process, you can take these biological principles and...

Last modified: May 29, 2024

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Introducing Matrix Surveys

Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys. Matrix surveys will expand your mind and allow you to ask your customers questions across multiple variables. Now you can ask your customers one simple question while substituting a key variable. That means increased efficiency…we’re talking like getting and gathering...

Last modified: May 29, 2024

4.7 Billion Surveys and Counting!

We were taking stock today on how far we’ve come, and we realized Qualaroo has delivered over 4.7 billion surveys to date. That’s 4.7 billion insights, countless marketing funnels improved, and many more customers having their voices heard. We just wanted to take a moment to raise our glass and say cheers to our community...

Last modified: August 28, 2025

Gumtree Market Research: Unlock Insights from 16M Users

Getting valuable feedback from one user is easy. Getting it from 16 million? That’s a challenge. But it’s a challenge Gumtree, a local classifieds service for local goods and services that was acquired by eBay, was able to overcome. Today, Gumtree reaches 16 million monthly users, 1 in 3 people in the UK alone. With...

Last modified: December 17, 2024

How GraphicSprings Increased Their Revenue by 41% and Improved Website Conversion Rates

Challenges Three years ago, GraphicSprings embarked on a new mission to increase its revenue and improve website conversion rates by understanding user needs. They tried to understand their web visitors and leads using traditional email surveys, but the results weren’t precise. The end-to-end process—from surveying and data collection to data interpretation—was painfully slow. They simply...

Last modified: August 27, 2025

How I Done This Used Qualaroo To Dramatically Improve Their Conversion Rates

Thousands of people were clicking onto the landing page for I Done This, the daily check-in tool that helps teams stay on the same page. Many were even signing up for the free trial. But it was still unclear why they had arrived on the site. I Done This’ free hobby version that allowed users...

Last modified: August 26, 2025

Cracking Surveys: The 5 Questions You Need to Ask to Get Inside Your User’s Head

When a user makes it all the way through the sales funnel—past the social media campaigns to the landing page through to the free trial—only to abandon their purchase at checkout, all you can think about is “Why?” These users had an issue with your product or pricing or something else entirely. It could be...

Last modified: November 12, 2025

6 Steps For Creating Messaging Customers Will Actually Respond To

When you work closely with your own product day in and day out, you think you know what all the benefits of it are. But your customers have another idea. Here is Ty Magnin from Appcues explaining how to address this disparity and create the right messaging for customers. You could have anywhere from 20 to 20,000 customers....

Last modified: July 16, 2026

How Customer Feedback Can Be Your Effective Growth Mechanism

Growing a business isn’t easy – it takes a broad approach across multiple growth channels, from paid to organic, content to SEO, to really build an effective growth strategy. Relying solely on one marketing channel stifles your business’s growth potential. Sometimes it can feel like throwing tactics at a wall and seeing what sticks. And...