Qualaroo Editorial Team

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Qualaroo Editorial Team

Customer Feedback & UX Experts |
Qualaroo Editorial Team is a passionate group of UX and feedback management experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your user experience improvement and lead generation initiatives.

Articles by Qualaroo Editorial Team

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Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo   When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing...
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Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of  your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from  a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your...
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Feedback Has a Shelf Life – Make Sure to Activate!

Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late...
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Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which...
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20 Mobile App Retention Strategies to Boost Repeat Business

An app cannot be successful if it doesn’t attract users who engage with and use the app. Getting users to use your app frequently is one of the challenges businesses struggle to overcome. But why is retaining users so critical? High acquisition cost, among other things.  The average cost to acquire a user who makes...
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Use Emojis To Increase User Engagement in Emails, Surveys and More!

Whether you’re trying to increase email open rates or survey response rates, emojis have been proven to give it a lift. If you want to start using emojis in your surveys today, check out this help article to get started. Sources: Hubspot, ToAppDevelop, Forbes, LeanPlum
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Need to Boost Your Actionable Feedback? Personalize It

Written and contributed by Michael Nadelman, Customer Success @ Qualaroo As a business with an E-Commerce presence, one of your top priorities is to provide your customers with an online environment that is both informative and easy to navigate. In other words, your goal is to optimize your website’s conversion rate. This task often requires businesses...
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