Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: May 29, 2024

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Kangaroos Loose in Barcelona: Mircoconf Europe 2016

When we were presented with the opportunity to support budding entrepreneurs…in BARCELONA…we jumped at the opportunity. Mircroconf Europe delivered with its usual gems of startup wisdom from both down-to-earth presentations and enthusiastic chats with others. Meeting new folks, along with the usual suspects, reminded us of our roots. As a sponsor, we couldn’t be prouder...

Last modified: August 27, 2025

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Why Negative Feedback is the Holy Grail of NPS

Net Promoter Score (NPS) is an incredibly versatile customer success metric. People are always finding new ways to get more mileage out of it. But we have to disagree with this author’s advice to never survey customers who might be unhappy. He thinks it reinforces their negative opinions and compels them to follow through on...

Last modified: January 16, 2026

Best Time to Send a Survey: Days and Hours That Win

One of the most desired outcomes of a survey strategy is the response rate. You can design the best survey for your users or customers, but it’s useful only if the most number of people respond to it the right way. The higher percentage of responses you collect on your survey, the more reliable your...

Last modified: May 29, 2024

A Tech Dream Team: Qualaroo + Slack

Better than Bird and Magic on the same team? TBD. But there’s no doubt Slack has changed the game. Their real-time communication powers high-functioning teams. And at Qualaroo, we arm high-functioning teams with the voice of their customers. What happens when you put the two together? You get real-time customer feedback and insights. This ensures...

Last modified: August 26, 2025

Ball So Hard, Qualaroo Wanna Find You: Geo-Targeting Goes Mobile

Having trouble segmenting your international audience on mobile? We’ve got you covered with the launch of geo-targeting on mobile. You can now identify and target your nudges to country-specific users. With this new horsepower, you can hone in to understand your mobile traffic based on region and culture. Let’s say you want to expand within...

Last modified: August 26, 2025

Customer Feedback is the Key to a Better Product (If You Ask the Right Questions)

CB Insights recently conducted post-mortems of 101 failed startups and found that 42% failed because they failed to solve a real, pressing need for a big enough market. That’s the minimum for any chance of success. Too many entrepreneurs respond to that reality by agonizing over what their hypothetical customers might want, and trying to...

Last modified: August 26, 2025

3 Things You Need to Know About Exit Surveys

There’s an interesting phenomenon that helps casinos make a lot of money. Gamblers attribute winning to skill and losing to bad luck. It’s this exact formula that keeps them at the Black Jack table long after they should have walked away. Gamblers walk a very fine line. Each winning hand is just a single card...

Last modified: May 29, 2024

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Qualaroo in Vancouver

We always have a great time in beautiful Vancouver, and Traction Conf and the Unbounce Call to Action Conference were no exception. Thanks to everyone who put together the stacked line-ups; I came away with a mind overflowing with fresh ideas. Give us a shout at info@qualaroo.com for our top take-aways. Don’t miss us at...

Last modified: December 16, 2024

Hiten Shah: How Customer Feedback Shapes Content Strategy

This article comes from Hiten Shah, who recently released a new ebook: Content Marketing Playbook from 83,232,461 Website Visits. Download a free copy now. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, Kissmetrics, and now Quick Sprout. Each of these companies used content marketing coupled with customer...

Last modified: May 29, 2024

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Qualaroo Hops Across the Pond for UX London

At some point amidst the clinking beer steins and hearty cheers in a myriad of languages, the downright magic of UX London dawned upon me. Still, it was hard to really put my finger on. It wasn’t just the phenomenal speakers I’d heard all day, though the talks were edifying. Sure, the venue was hip...