Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: August 28, 2025

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Think Like a Customer with These Simple Frameworks

When you work on your product every day, it’s easy to design for a better product, not necessarily a better user experience. There are many dangerous assumptions lurking around our natural human tendencies to believe that what is good for us is good for the customer. But how does a company go about getting into...

Last modified: July 16, 2026

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How to Gather Feedback Without Distracting the User Experience

Survey fatigue is real, but the deeper problem is interruption cost. Every feedback prompt you show a user carries a cognitive price: it pulls their attention away from the task they came to complete, forces them to context-switch, and asks them to evaluate an experience they may still be in the middle of having. The...

Last modified: December 16, 2024

The Benefits of Running your Net Promoter Score Program Onsite vs. Email

This post is written and contributed by feedback expert Michael Nadelman. Using the Net Promoter Score (NPS) is the world standard for getting a pulse of how your customers feel about your brand, product or service. The insights you receive from your NPS survey can help you find more customers through referrals, reduce churn activity...

Last modified: May 29, 2024

Why did your prospect go dark? Just ask.

Written and contributed by Curtis Morris, CEO @ Qualaroo Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your product or service to shutting you out of their life. You’re left wondering what went wrong. Perhaps it was something you said on...

Last modified: June 4, 2026

6 UX Tools Marketers Can Use To Launch New Creatives Quickly

Here is the list of 6 best UX tools you need to create targeted, beautiful, & effective designs to deliver the best user experience and increase conversions

Last modified: December 17, 2024

Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing...

Last modified: December 17, 2024

Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your...

Last modified: August 26, 2025

Qualaroo + Zapier Integration Helps Teams Close the Feedback Loop With Little Effort

Written and contributed by Angela Bartels, Marketing @ Qualaroo As a marketer, Zapier has probably been the most fundamental tool of my marketing stack for over 4 years now. When marketers are able to get things done without the help of a developer, everyone wins. The developers can focus on product development and marketers can...

Last modified: May 29, 2024

Feedback Has a Shelf Life – Make Sure to Activate!

Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late...

Last modified: December 17, 2024

Customer Spotlight: How GreatSchools Grows Its Educational Data Hub

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which...