Qualaroo Editorial Team

When a customer puts the Qualaroo survey or nudge on their site, it looks like they are running, well… a Qualaroo product on their site!  For many websites, especially the ones undergoing rapid changes, having our basic insights and conversion unit, captured below, has been perfectly acceptable, even though the unit’s basic appearance did not resemble...

Qualaroo now makes it easy to create great looking lead gen forms and insert them anywhere in a Nudge.  While many of our customers have used Qualaroo to generate leads in the past, most of those programs were limited to collecting an email address. The new Qualaroo lead gen form allows you to easily add...

UPDATE 4-15-13: Qualaroo now integrates with LiveChat too. UPDATE 3-26-13: Qualaroo now integrates with SnapEngage too. We’re excited to announce the availability of live chat integrations with Qualaroo.  We now make it possible to channel very specific user types into live chat sessions using either Olark or ZopIM. Here are three ways you can benefit...

The proliferation of marketing tools in recent years has been a mixed blessing for marketers.  On one hand additional tools make everyone’s lives easier, but on other hand customer data is often silo-ed in individual tools that don’t talk to each other.  While this is frustrating for marketers, it’s also a missed opportunity for the...

Our customers often tell us that the ability to target the right customer in the right context is one of the things they value most about Qualaroo.  Generally, URL targeting is one of our simplest forms of targeting we offer.  It lets you quickly and easily configure on which page of your site your survey or...

Online marketing was pretty easy when I first started doing it in 1996.  It wasn’t rocket science that you should test ads for response rates and measure conversions (the deeper the better). But surprisingly a lot of people weren’t following this process.  Considering that there was less than $20 per year competing for the attention...

In my 15 plus years of working in Silicon Valley, I never heard of a developer or engineer referred to as ‘IT’.  It wasn’t until a very brief stint at a bank that I heard the term ‘IT’ used to refer to the developers that were designing and building sophisticated systems to underwrite mortgages.  I...