Recent Articles

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Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...
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Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...
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Customer Segmentation Analysis: Strategies for Success

80% of companies use customer segment analysis and report a significant boost in sales. This highlights the importance of understanding customers on a granular level.  Suppose you’ve poured your heart and soul into creating a fantastic product. You know it has the potential to be a game-changer. But somehow, sales are sluggish. The truth is,...
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16 Best Anonymous Feedback Tools for Honest Insights

“Your most unhappy customers are your greatest source of learning.” Bill Gates Wise words from a man who knows a great deal about building successful businesses! Businessmen worldwide need access to candid and unfiltered customer insights. However, in my experience, traditional feedback mechanisms often fall short, leaving crucial information unspoken and opportunities for improvement undiscovered....
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Power of Product Research: Uncovering the How’s, What’s, & Tips

Product research is the secret ingredient that can make or break a company’s success.  Without it, businesses are like blind chefs, cooking products without understanding what the target audience likes and dislikes.  Take Coke, for example, and how it failed with “New Coke” miserably even after rigorous testing with 200,000 consumers due to the lack...
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Customer Feedback Tactics That Supercharge Online Sales

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...
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Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame.  To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...
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