Recent Articles

Last modified: December 16, 2024
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Hiten Shah: How Customer Feedback Shapes Content Strategy

This article comes from Hiten Shah, who recently released a new ebook: Content Marketing Playbook from 83,232,461 Website Visits. Download a free copy now. Over the past 10 years, Hiten has built and grown 8 different web-products, including Crazy Egg, Kissmetrics, and now Quick Sprout. Each of these companies used content marketing coupled with customer...
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Last modified: May 29, 2024

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Qualaroo Hops Across the Pond for UX London

At some point amidst the clinking beer steins and hearty cheers in a myriad of languages, the downright magic of UX London dawned upon me. Still, it was hard to really put my finger on. It wasn’t just the phenomenal speakers I’d heard all day, though the talks were edifying. Sure, the venue was hip...
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Last modified: July 16, 2026
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How to Get Customers to Actually Fill Out Your NPS Survey

You can only grow if your product adds concrete value for a significant number of people. With two simple questions, Net Promoter Score (NPS) cuts through the BS and tells you point blank whether you’re delivering that value to your customers, and how you can deliver more. Unfortunately, even though the NPS can provide critical...
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