It’s natural to think we know why our customers make decisions. But in reality, we don’t. We guess based on our past experiences and then use this faulty data to make important business decisions. No matter what kind of analytics tools you use to understand your customers, they only tell you what the customers are...

Most marketers think they know their customers like the back of their hand. But without hard customer segment data, they’re spending hours and hours designing a website for an audience they’re really only guessing at. If your site isn’t optimized for your most profitable personas, you’re leaving money on the table. E-commerce marketing agency Inflow...

Building a SaaS product can be anything but intuitive. When you first start creating it, you’ll have to make many hard decisions about which features to focus on. And if you’ve already helped build large companies, it’s tempting to prioritize features that will only matter when you have millions of users. But you are wasting...