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NPS in Product Management: Make Product Decisions That Reduce Churn

NPS in product management is the practice of using Net Promoter Score data, not just to report customer sentiment, but to drive specific decisions: which features to fix, which users to rescue, and where the product is losing people it should be keeping. Most product teams collect NPS. Very few know what to do with...
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Why You’re Getting Rotten NPS Data and How to Fix It

As a marketer, you’re drowning in data. With dashboards tracking everything from web traffic to email list growth, you probably feel overloaded with information. Every time a customer sneezes, you hear about it. Your Net Promoter Score (NPS) often feels like just another thing you have to look at. NPS is incredibly valuable, but most...
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