February 2017 - Qualaroo Blog - User Research and Customer Feedback Trends

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Last modified: August 22, 2025

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What the Ketchup Bottle Can Teach You About Customer Feedback

Imagine that you’re at a diner holding a classic glass ketchup bottle. You just want a few tablespoons of ketchup for your burger. As you struggle with the bottle, either too little or too much ketchup comes out. It’s easier to complain about the glass ketchup bottle than to think of a solution — a...

Last modified: August 28, 2025

How a Survey Drove a 16% Conversion Lift at Hootsuite

A first impression is everything. That’s why most products’ landing pages aim to communicate their product’s mission at a glance. If a landing page doesn’t prompt a lead to become a customer, it often means something got lost along the way—a customer reached the page expecting one thing, but they got something else. So when...

Last modified: December 17, 2024

Qualaroo + Intercom = Customer Insights & Engagement Power Couple

With our new Intercom integration you now have the ability to pair Intercom messages with Qualaroo surveys. You’re able to associate an Intercom visitor ID with Qualaroo responses via our Identity API and open new Intercom messages based on survey answers with the ability to define prepopulated messages. BONUS: You can record survey events into...

Last modified: November 29, 2024

Foreign Love Affair: Privacy Shield for the EU

We work with a lot of companies in the EU, and the question of data privacy usually comes up immediately. Why exactly? Well, the laws around the way data is transferred, and the exact type of data collected, differ between the US and the EU. By being an active participant of the Privacy Shield program,...