This post originally appeared on UsabilityGeek. Data doesn’t lie. That’s the general thinking in marketing and product development departments. That adage may be true, but it isn’t quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable...

As marketers, we’re always hoping for more traffic, conversions, and leads. While new technologies like chatbots are trendy, most of our lead generation activities center around a relatively old piece of technology: the web form. Forms may seem old school in many ways, but new data collection methods as well as the increasing ability to...