May 2018 - Qualaroo Blog - User Research and Customer Feedback Trends

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Last modified: December 17, 2024

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Using Qualitative Data to Understand “Unknown” Web Traffic Source

Written and contributed by Angela Bartels, VP of Marketing at Qualaroo When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing...

Last modified: December 17, 2024

Survey Teardowns: How Gold’s Gym Gathers User Feedback Via Email

Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your...

Last modified: August 26, 2025

Qualaroo + Zapier Integration Helps Teams Close the Feedback Loop With Little Effort

Written and contributed by Angela Bartels, Marketing @ Qualaroo As a marketer, Zapier has probably been the most fundamental tool of my marketing stack for over 4 years now. When marketers are able to get things done without the help of a developer, everyone wins. The developers can focus on product development and marketers can...

Last modified: May 29, 2024

Feedback Has a Shelf Life – Make Sure to Activate!

Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late...