Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

5 Best Pendo Alternatives for In-App Feedback in 2026

Having worked on multiple products, I couldn’t overstate the importance of finding the right tool to gather user feedback and enhance user experiences. For this purpose, I tried Pendo software a while back, but it didn’t work out for me. Since then, I have encountered some incredible in-app feedback tools that are easily the top...
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35 Event Survey Questions for Optimal Event Feedback

In the post-pandemic era, events have become an essential part of our lives. And with every passing day, the expectations of attendees are getting higher. It means that event organizers have to up their game to meet attendees’ expectations. That’s where event survey questions come in handy. Event survey questions are a great way to...
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9 Best Employee Exit Survey Software To Streamline Offboarding

Have you ever considered using departing employees’ feedback to transform your workplace culture and boost employee satisfaction? As a professional invested in employee engagement and retention, I emphasize the significance of conducting exit interviews. There’s a lot that goes on under the table than above. This is where employee exit interviews help uncover the unsaid...
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The Best Diversity And Inclusion (DEI) Survey Questions | Qualaroo

“When we discovered a gender wage discrepancy in our firm, we launched a successful DEI survey project. We restructured our compensation rules immediately to provide equitable pay for all employees. This not only fixed the problem but also improved business culture by displaying our dedication to justice.” This was the experience of Isaac Robertson, co-founder...
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AI Survey Tools: 10 Tested Picks for 2026

If you’re serious about scaling your business, you already know the truth: You can’t grow what you don’t understand. Customer feedback is gold — but getting it, and making sense of it, is where most businesses stumble. Traditional surveys are slow, clunky, and give you surface-level data at best. That’s why forward-thinking teams (like yours)...
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Make the Switch: 7 Best InMoment Alternatives for 2026

Inmoment offers tools for capturing customer insights and improving the overall customer experience. However, if you’re searching for a better InMoment alternative that offers a unique blend of actionable feedback and advanced analytics, you’ve landed in the right spot. The digital landscape is brimming with InMoment competitors that promise to deliver actionable customer insights.  It’s...
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Top 7 Shout Alternatives to Try for Better Customer Engagement in 2026

As a robust, reliable tool with multiple functionalities, Shout undoubtedly stands among the top choices for customer experience research. However, it has a standardized set of features that may not necessarily cater to the unique needs of every user. Additionally, Shout’s pricing is not within everyone’s budget. As businesses and individuals seek cost-effective options, the...
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CSAT vs. NPS vs. CES: Which Is the Metric for Your Business?

Profits and happy customers go hand in hand. And customer satisfaction metrics are the common denominator between the two. These metrics help you to see what you’re doing right and also find opportunities to improve. This way, you are equipped to offer better customer experience, which, as we all know, leads to higher customer satisfaction....
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NPS Promoters, Detractors, & Passives: Make Sense of the Scores

So you just ran an NPS survey, and the results are in. There is much data to go through, and you’re wondering where to start. Here’s step one – divide the respondents into NPS Promoters, Passives, and Detractors. The most significant aspect of NPS surveys is they let you segregate the respondents into groups of...
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Understanding Patient Surveys in Healthcare: A Vital Tool for Success

If there is one place where surveys can directly impact respondents’ life is healthcare. Patient surveys are critical in gauging healthcare providers and improving the infrastructure. Patient surveys are far more than just questionnaires; they represent an avenue of connection, empathy, and progress.  As a vital tool for success, they offer a rare glimpse into...
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