Shivani Dubey

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business.  But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind.  Well, that’s just the beginning. “The true source of loyalty is to create benefits for...

Market segmentation is the art of finding and targeting the right audience for your business. And in this article, we’ll make a case for why it’s a critical part of hyper-targeted marketing and personalization processes. If you are funneling thousands of dollars into your marketing campaigns, isn’t it fair to know that the messaging is...

Exit popups work. They really do! To give you a perspective, the average time spent by a person on a webpage is around 54 seconds across all industries.  Source But exit popups can stop the user right before they leave by giving them something valuable so that they spend more time on it.  The longer...

If you want loyal brand ambassadors and not just one-time customers for your B2B or B2C setup, you need to have customer success management in place. From the small things like resolving customer tickets in record time to more elaborate ambitions like creating a loyalty program, customer success strategies are what take your customer experience...

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...

In-app surveys play an important role in business growth, and great in-app survey designs make continuous customer-driven product development much more impactful. How? There are over 7 million apps in Apple and Google Play Store combined. Every business has an end goal of creating an app that speaks to its customers, and the more you...