Shivani Dubey, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Shivani Dubey

Last modified: August 28, 2025

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13 Must-Ask SaaS Customer Survey Questions for Startups to Drive Growth

There are different challenges present at every stage of a SaaS startup’s growth. If you’re a founder, you know that overcoming one hurdle only leads you to another, and another, and another. When you’re building a company, the roadblocks never end — they just change. But the good news is that keeping a keen eye...

Last modified: April 13, 2026

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a study, companies spent 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies use has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more competitive. Buyers...

Last modified: August 28, 2025

Screener Questions: Find the Right Respondents Fast

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...

Last modified: May 29, 2024

The Ultimate Guide to SEO for UX Designers

Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.

Last modified: July 16, 2026

Automate User Research for Long-Term Viability and a Better Bottom Line

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV. If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...

Last modified: April 2, 2026

UI UX Rules: 15 Laws Designers Need in 2026

Do you know what ‘Bad UX’ looks like? If not, a simple search on Twitter will get you loads of tweets from frustrated customers, begging for a resolution for their bad experience. For example, the user below shares their flawed UX with a tool named Opensea, a leading NFT marketplace. There’s too much back and...

Last modified: January 16, 2026

How to Convert Website Visitors into Customers: 18 Proven Strategies

Does your low conversion rate haunt you? We’ve got these top strategies for you to convert website visitors into customers & make your conversion rate happy

Last modified: August 26, 2025

What Great Marketers Know About Customer Feedback

At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator. (via Alvy Brooks) We wanted to find out...

Last modified: July 18, 2026

Product Enhancement: Methods & Tips to Boost Adoption

“Great products are engineered when product managers truly understand the desired outcomes by actively listening to people, not users” – Michael Fountain, former Director of Product at Alchemer Mobile Building a product that fits right in the middle of the customers’ requirements and needs is important for the growth of any business. But that’s just...

Last modified: December 17, 2024

3 Invaluable Lessons from Qualaroo’s Conversion Rate Optimization Guide

Imagine you’ve just opened up a new café. You hired designers to make it beautiful, spent a ton promoting in the local paper, and now your dreams are coming true: It’s full of customers. Only problem is, no one’s buying any coffee. The same thing can happen to your site. Most marketers spend most of...