Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.

Articles by Shivani Dubey

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...
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Customer Segmentation Analysis: Types, Examples, & Methods

The need for customer segmentation research arises from a simple fact – No two customers are alike. With highly competitive markets, customer experience takes center stage to improve customer loyalty and growth. And the path towards driving engaging experiences starts with understanding your customer base, i.e., their needs and preferences. By employing the right segmentation...
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10 Best Anonymous Feedback Tools to Collect Unbiased Insights

Collecting feedback anonymously from customers or employees has its own perks. You get your hands on people’s true opinions on your processes, their experience with your brand, and what areas in which you need to improve. People may hesitate to speak their minds if they have to provide personal details, but the anonymous feedback option...
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E-commerce Customer Feedback: Your Business’ Competitive Advantage

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...
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Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame.  To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...
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Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...
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Sentiment Analysis: Guide to Understanding Customer Emotions

Wouldn’t it be great to have a magic spell that tells you the emotions of others? We’re no Houdini, but we sure know the trick for this. Ready? Woosh!…enter Sentiment Analysis.  Creating an unforgettable customer experience and understanding customers’ sentiments go hand in hand. If you know how customers feel about your brand, products, and...
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Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business.  But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind.  Well, that’s just the beginning. “The true source of loyalty is to create benefits for...
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Market Segmentation – Types, Benefits, Mistakes & Examples

Market segmentation is the art of finding and targeting the right audience for your business. And in this article, we’ll make a case for why it’s a critical part of hyper-targeted marketing and personalization processes. If you are funneling thousands of dollars into your marketing campaigns, isn’t it fair to know that the messaging is...
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