Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: June 5, 2026

23 Customer Communication Tools For Positive Interactions

I’ve been there, trying to really understand what customers think without drowning in emails, missed calls, or guesswork. The truth is, getting honest feedback and quick answers is tough. Customers get frustrated, teams get overwhelmed, and vital insights slip through the cracks. That’s why I turned to customer communication tools. They help you collect real...
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Last modified: August 28, 2025

29 Must-Ask Prototype Testing Questions for Better UX

David Cooper once wisely said, “Questions are the engines of intellect,” and he couldn’t be more right. Think about it—questions are how we learn, grow, and make better decisions. And when it comes to understanding your customers, the right questions are everything.  Popup survey questions are like mini conversations—they let you peek into your customers’...
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Last modified: June 5, 2026

Website Feedback Tools: What Works & What Doesn’t

If you’ve ever stared at your website analytics and wondered, “Why are people bouncing?”, welcome to the club. Numbers are great, but they don’t tell you what’s going on in your customers’ heads. That’s where website feedback tools come in. Or at least, that’s the idea. The truth is, most of them either annoy your...
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Last modified: June 5, 2026

10 Best Customer Retention Software To Consider for Your Business

You’ve done the hard part — built the product, got people to try it. But then some of them just… disappear. That’s when it hits you: bringing in new users is one thing, getting them to stay is a whole different game. It’s not just about having a great product. It’s about knowing what’s working,...
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Last modified: June 5, 2026

Top 11 Customer Success Tools & Software That Work

Who doesn’t want happy customers, high conversions, and a negative churn rate (kidding, there’s no such thing, but you get the point)? It sure seems easy, but achieving all this requires businesses to focus on one crucial thing – customer success. Providing a smooth, hiccup-free user experience distinguishes your brand from your competitors for the...
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