Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |
Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

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9 Best Customer Insight Tools to Understand Users (2026)

For better or worse, I’ve had the opportunity to try several customer insights tools over a decade. Be it collecting verbatim customer feedback or gleaning unsolicited customer insights, I’ve tried many customer insight solutions for different purposes.  And now, I am going to share my experience and the list of 9 best customer insight platforms...
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11 Leading Enterprise Feedback Management Software & Tools

In today’s dynamic business landscape, staying ahead of the competition is a challenge every industry leader must embrace.  One thing that can give you an edge is rich and actionable customer feedback. For this, you need to have a reliable enterprise feedback tool in your tech stack along with customer experience strategies to see desired...
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16+ Best Online Survey Tools to Collect Feedback

Finding the right free online survey tool when you’re just starting — or working lean — feels like sorting through a stack of glossy flyers that promise everything and deliver very little. You don’t need more “top-rated platforms.” You need a no-fuss way to ask smart questions, collect real answers, and turn that feedback into...
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10 Best Employee Exit Survey Software To Streamline Offboarding

Have you ever considered using departing employees’ feedback to transform your workplace culture and boost employee satisfaction? As a professional invested in employee engagement and retention, I emphasize the significance of conducting exit interviews. There’s a lot that goes on under the table than above. This is where employee exit interviews help uncover the unsaid...
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Make the Switch: 7 Best InMoment Alternatives

Inmoment offers tools for capturing customer insights and improving the overall customer experience. However, if you’re searching for a better InMoment alternative that offers a unique blend of actionable feedback and advanced analytics, you’ve landed in the right spot. The digital landscape is brimming with InMoment competitors that promise to deliver actionable customer insights.  It’s...
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Top 7 Shout Alternatives to Try for Better Customer Engagement

As a robust, reliable tool with multiple functionalities, Shout undoubtedly stands among the top choices for customer experience research. However, it has a standardized set of features that may not necessarily cater to the unique needs of every user. Additionally, Shout’s pricing is not within everyone’s budget. As businesses and individuals seek cost-effective options, the...
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CSAT vs. NPS vs. CES: Which Is the Metric for Your Business?

Profits and happy customers go hand in hand. And customer satisfaction metrics are the common denominator between the two. These metrics help you to see what you’re doing right and also find opportunities to improve. This way, you are equipped to offer a better customer experience, which, as we all know, leads to higher customer...
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NPS Promoters, Passives & Detractors: Key Differences

So you just ran an NPS survey, and the results are in. There is much data to go through, and you’re wondering where to start. Here’s step one – divide the respondents into NPS Promoters, Passives, and Detractors. The most significant aspect of NPS surveys is they let you segregate the respondents into groups of...
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Understanding Patient Surveys in Healthcare: A Vital Tool for Success

If there is one place where surveys can directly impact respondents’ life is healthcare. Patient surveys are critical in gauging healthcare providers and improving the infrastructure. Patient surveys are far more than just questionnaires; they represent an avenue of connection, empathy, and progress.  As a vital tool for success, they offer a rare glimpse into...
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Text Analysis vs Sentiment Analysis: Key Differences

With the implementation of AI and ML algorithms, text and sentiment analysis engines are finding their way into different industry applications. These engines are being used in market research, customer feedback analysis, social media monitoring, and more, enabling businesses to derive valuable insights from vast amounts of textual data in much less time than legacy...
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