Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |
Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

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NPS Best Practices: 10 Tips That Lift Your Score

At the moment, one of the most popular and indicative KPIs is NPS(Net Promoter Score). An in-depth understanding of this indicator makes it possible to qualitatively analyze the opinion of the end consumer about your product. NPS surveys are an important part of any marketing campaign, but they require a lot of experience and knowledge....
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12 Best NPS Software for 2026 (Rated & Compared)

Is your current NPS software really helping you grow or holding you back? I know how frustrating it can be to juggle clunky features, limited reporting, and survey tools that just don’t fit your workflow. NPS tools aren’t just about asking one simple question. They’re powerful platforms that help you gather honest customer feedback, identify...
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Likert Scale Explained: How to Use It in Surveys (2026)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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