Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.

Articles by Shivani Dubey

How to Manage Customer Feedback Management: Your Kickstarter Guide

You know what’s harder than gaining customers? Retaining customers. If you’re confused as to why we are discussing customer retention instead of customer feedback management, think of it this way: 96% of customers are likely to ditch a company after one bad customer experience. That means there’s a very thin margin for businesses to make...
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Guide To Customer Touchpoints: How to Track & Optimize Them

A customer’s journey is made up of several points of contact and decision branches – from consideration stage to purchase and beyond.  But what are the moments that define each stage? These are points when the customers or prospects come in contact with you and are called customer touchpoints. These points of interaction consolidate to...
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30+ Exit Popup Examples for Better Conversions in 2024

Exit popups work. They really do! To give you a perspective, the average time spent by a person on a webpage is around 54 seconds across all industries.  Source But exit popups can stop the user right before they leave by giving them something valuable so that they spend more time on it.  The longer...
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Product Strategy 101: How to Create One With Customer Feedback

There are two types of products: The one that’s an instant hit among its target customers, and the other which isn’t and no one knows why. What separates them? Their product strategy (or lack of one). A good product strategy is your product’s backbone, driving everything from its vision, mission, business model, and features to...
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60+ Best Brand Awareness Survey Questions and Examples

Answers to brand awareness survey questions can reveal some of the most important information: What do your customers think about your brand? How much do they trust you? Where does their loyalty lie? Let’s understand this from a neat little example.  If we say ‘burger,’ what is the first thing that comes to your mind?...
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14 Effective Customer Success Strategies to Craft an Unforgettable CX

If you want loyal brand ambassadors and not just one-time customers for your B2B or B2C setup, you need to have customer success management in place. From the small things like resolving customer tickets in record time to more elaborate ambitions like creating a loyalty program, customer success strategies are what take your customer experience...
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Microsurveys: Your One & Done Solution for High Response Rate & UX

It doesn’t matter how awesome your product is or if you offer the best-in-the-biz user experience; long surveys are not customers’ cup of tea. You can’t expect a high response rate on your surveys if they demand a chunk of user time. More so, surveys with random questions without aim make the matter worse. So,...
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Customer Pain Points: What Are They, How to Identify & Their Solutions

Wouldn’t it be magical if there was a product to ease major customer pain points within minutes?  Sadly, we don’t live in a perfect world.  Modern customers want to engage with a business that listens to them and works hard to resolve their pain points. But only if it were that easy to know what...
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How to Track User Behavior on Website & Improve user experience

User behavior is key to understanding how your users interact with your brand and products.  And once you analyze that interaction, you’ll be able to discover any pain points that exist and improve customer experience.  But how do you analyze user behavior in the first place? Let’s say you have a brick-and-mortar store where you...
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11 Game-Changing Ways to Improve Your App Ratings & Reviews

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...
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