Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.
Learn how to calculate the customer lifetime value using various models. Drive long-term growth by strategizing as per the lifetime value of existing customers.
Explore different types of customer intent with examples. Learn how to understand & capture users' purchase intent to improve SEO, page traffic, & conversions.
At the moment, one of the most popular and indicative KPIs is NPS(Net Promoter Score). An in-depth understanding of this indicator makes it possible to qualitatively analyze the opinion of the end consumer about your product. NPS surveys are an important part of any marketing campaign, but they require a lot of experience and knowledge....
Explore best business survey questions to collect meaningful data from your customers and employees. Improve your products, services, and work environment
Data storytelling can help your business in more ways than one. Learn how to tell a story with data to inspire solutions from feedback to drive your business.
Is your current NPS software really helping you grow or holding you back? I know how frustrating it can be to juggle clunky features, limited reporting, and survey tools that just don’t fit your workflow. NPS tools aren’t just about asking one simple question. They’re powerful platforms that help you gather honest customer feedback, identify...
Discover the secret to create highly effective landing pages that drive conversions. Learn how to make a good landing page that turns visitors into customers.
Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds. To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...