Recent Articles

Last modified: July 16, 2026
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NPS in Product Management: Make Product Decisions That Reduce Churn

NPS in product management is the practice of using Net Promoter Score data, not just to report customer sentiment, but to drive specific decisions: which features to fix, which users to rescue, and where the product is losing people it should be keeping. Most product teams collect NPS. Very few know what to do with...
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Last modified: December 17, 2024
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Introducing the Marketer’s Guide to Surveying Users

As marketers, we all know, at some level or another, that listening to our customers is critical to the success of our business. But figuring out what to ask our customers—not to mention when and how—isn’t easy. In fact, one of the first questions we get asked when someone tries Qualaroo is “What should I...
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Last modified: August 26, 2025

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Introducing Qualaroo’s New Integration with Optimizely Audiences for Personalized Web Experiences

Today we’re excited to announce our new integration with Optimizely Audiences. Now you can use visitors’ answers to Qualaroo surveys to personalize their experience on subsequent website visits. This makes it easy to personalize on visitor attributes that aren’t immediately obvious based on clickstream data. For example, a SaaS company with a sales process that...
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Last modified: May 29, 2024

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Want to Tackle Search Marketing like a Growth Hacker?

Growth hacking is all about finding new edges on your competition, and you can apply it’s principles just as effectively to existing marketing channels as you can for new ones. Search engine marketing is no exception. In fact, because search marketing is so competitive, marketers must constantly be on the lookout for new ways to...
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Last modified: December 17, 2024

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Make Conversion Optimization Work for You: Landing Page Best Practices

Learn why attention ratio, context of use, and context matching are the keys to high-converting landing pages with insights from Oli Gardner of Unbounce.
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Last modified: December 16, 2024

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How I Added 6,489 Email Subscribers in 2 Months with Qualaroo Mobile

Qualaroo Mobile is Sean Ellis' best kept secret. Or something like that. Here's how I added 6,489 email subscribers in 2 months from only Qualaroo Mobile.
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Last modified: May 29, 2024

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Can Online Window Shoppers Be Your Key to Growth?

How to use insights from visitors who don't convert to improve the performance of your website.
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Last modified: December 17, 2024

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5 Reasons Your Lead Gen Efforts May Be Missing the Mark

These 5 mistakes might be hurting your lead gen efforts. Fix your conversion rate optimization strategy and improve your lead quality and volume.
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Last modified: August 27, 2025

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8 Insights On How to Ask Questions That Matter

Have questions before you start surveying your website visitors? Don't miss these pro tips to make sure you get it right.
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