Recent Articles

Last modified: February 21, 2025

How to Use NPS Surveys in Market Research

“We all need people who will give us feedback. That’s how we improve,” Bill Gates once said wisely. In the realm of business, building a successful business isn’t just about sales figures and profit margins; it’s also about creating meaningful customer relationships. Each customer interaction is an incredible opportunity to learn and grow.   But how...
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Last modified: August 26, 2025

How to Collect Real-Time Customer Feedback

A study by Deloitte and Touche found that companies prioritizing customer happiness made a staggering 60% more profit than those that didn’t. Plus, 65% of people agree that better customer data analysis is key to excellent service. Customer experience is truly the lifeblood of your brand’s success, and real-time feedback is extremely important for making...
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Last modified: August 28, 2025

Opinion Yes or No Surveys: Get Clear Answers Fast

In my experience, gathering insightful feedback can sometimes feel like pulling teeth. You need to understand your audience, but lengthy surveys often lead to low response rates and incomplete data. But as Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” That’s where yes or no surveys, also known as dichotomous surveys, come in. Yes...
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Last modified: November 26, 2024

The B2B Buyer Journey: What It Is & How to Map It

The B2B buyer journey isn’t like grabbing a coffee. It’s more like planning a road trip, with a whole team deciding on the destination. First comes that “aha!” moment: realizing your old software won’t cut it, or maybe it’s time to explore a new market.  Then begins the research marathon—websites, webinars, white papers, and endless...
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Last modified: December 11, 2025

45+ NPS Survey Questions That Deliver Real Insights, Not Just a Score

I learned this the hard way: an NPS survey can make you feel confident right before it blindsides you. For months, I stared at a nice-looking score and assumed things were fine. They were not. The score hid the story because I was asking the wrong questions. If you want NPS to work for you,...
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Last modified: September 29, 2025

Employee Engagement Survey Providers: Top 10 Tools for 2025

Keeping employees happy and engaged is as important as focusing on customers. As someone who’s used various survey tools, I know firsthand how crucial it is to understand the pulse of the workforce. Employee survey tools are game-changers—they provide insights that help you boost morale, improve satisfaction, and drive engagement. But in 2025, it’s not...
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Last modified: August 28, 2025

B2B Customer Satisfaction Survey Questions That Reveal ROI

Measuring B2B customer satisfaction isn’t just important—it’s critical. In B2B relationships, you’re not just dealing with individual consumers; you’re managing long-term partnerships and high-value transactions that can make or break your business. Each client represents a significant investment, and their satisfaction can directly impact repeat business, your reputation, and growth. That’s why asking the right...
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Last modified: September 25, 2025

Embed Survey in Email: Setup, ROI & 10 Quick Wins

Every founder has wrestled with this: you need customer feedback, but the moment you send a survey link, the responses trickle in slower than a Monday morning. It’s not that people don’t care — it’s that you’re asking them to jump through hoops. But when you embed a survey in email, it makes sharing feedback...
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Last modified: March 17, 2025

50+ Examples of In-App Survey Questions (+How to Create Surveys)

Imagine peering into a mobile app and seeing a tiny thought project hovering over a button.  Intrigued, you tap it, and a quick question pops up: “What if this button did X instead?”  This is the magic of in-app survey questions. In my years of experience in the survey industry, I have found these mini-surveys...
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Last modified: August 25, 2025

7 UX Tweak Alternatives for Effective User Feedback 2026

I’ve explored several UX Tweak alternatives that stand out for their unique features and robust functionality. Whether you’re looking to investigate user behavior more deeply, enhance the precision of your feedback, or streamline the data collection process, the tools I’ve researched offer a range of solutions tailored to meet various needs. Here’s a rundown of...
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