Recent Articles

Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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Megacorps’ Secret: 20+ Tips to Improve Website User Experience

Ever since brick-and-mortar businesses took the back seat in the digital age, the online experience has ruled the customer realm. Today, your first interaction with prospects isn’t in a conference room or your favorite Chili’s [Guilty of The Office reference], but on your website.  Can you guess where we’re headed? (Hint: To prioritize improving website...
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How to Use Surveys to Improve Your Copywriting

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.“ – David Ogilvy Effective copywriting is a science—one that needs to be backed with customer insights (feedback, analytics, etc.). To create a repeatable and successful cadence of creating high-converting copy, you have to figure out what type of content...
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11 Best Qualtrics Alternatives & Competitor in 2024

There is no dearth of customer experience and feedback tools in the market but choosing one to deliver impeccable customer experience can be a little daunting.  So, the first thing you do is type in Google – Best customer feedback software.  You get a bunch of options as a result, and you start going through...
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10 Best Limesurvey Alternatives to Choose From in 2024

There’s an abundance of survey tools in the market, and each one does something better than the other. When it comes to Limesurvey, unlike most other tools in the market, it is an open-source web application for conducting surveys. This is what differentiates Limesurvey from its competitors.  But is Limesurvey the best survey tool out...
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