Recent Articles

Increase Your E-commerce Store User Engagement with Data-Driven Micro-Content

The competition among online stores is colossal, so they have to fight for a place in the sun. Сreative solutions are essential here to increase customer engagement. You can constantly fill your site with new content and try different promotion formats. And this can have its effect, but it may not be sufficient for online...
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In-App Messaging Guide: Exploring Benefits, Best Practices, KPIs, & More

In most cases, the ideal user journey and the actual user journey will differ, and getting users to follow through with the desired action will become almost impossible. Lowering your expectations of the ideal user might be a solution to this, but understanding user journeys and users’ behavior, as well as reaching out to them...
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Never Ask the Wrong Question Again With Templates by Qualaroo

Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever.  A Baseline for All Your Future Nudges  Templates by Qualaroo is a brand new way to create Nudges. Rather than starting from a blank screen, you can start off with question sets...
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Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
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Collect User Insights (Practically) Anywhere with Nudge for Prototypes

This post was written by Paulina Wójciak, CEO Qualaroo UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the...
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Getting Executive Buy-In For Your User Research Tool

Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle. So if you are a UX professional or product manager, and it feels that your projects are constantly getting sidelined,...
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Qualitative Data: The Great Lost Metric For SaaS Companies

This post originally appeared on UsabilityGeek. Data doesn’t lie. That’s the general thinking in marketing and product development departments. That adage may be true, but it isn’t quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable...
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