Increase Your E-commerce Store User Engagement with Data-Driven Micro-Content
The competition among online stores is colossal, so they have to fight for a place in the sun. Сreative solutions are essential here to increase customer engagement. You can constantly fill your site with new content and try different promotion formats. And this can have its effect, but it may not be sufficient for online...
Never Ask the Wrong Question Again With Templates by Qualaroo
Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever. A Baseline for All Your Future Nudges Templates by Qualaroo is a brand new way to create Nudges. Rather than starting from a blank screen, you can start off with question sets...
Understanding SaaS Churn: Methods, Metrics, Tips & Strategies
You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
Collect User Insights (Practically) Anywhere with Nudge for Prototypes
This post was written by Paulina Wójciak, CEO Qualaroo UX designers are under a lot of pressure to produce designs that add value to users’ lives. But without input from your users, it’s nearly impossible to design an experience that actually helps alleviate their pain points. If you’re pressed for time and/or don’t have the...
UX Designers: Use These Terms When Defending Your Design Decisions to Stakeholders
As a UX designer, getting your leadership to support your major projects can be as much about talking the talk as it is about walking the walk. As much value as your work may provide, you also have to know how to sell it in a world of competing priorities and looming deadlines. Every team...
Getting Executive Buy-In For Your User Research Tool
Even as UX design and user research are becoming a more prominent focus in today’s leading companies, it can still be tough to get executive leadership onboard with user research-related initiatives. We know the struggle. So if you are a UX professional or product manager, and it feels that your projects are constantly getting sidelined,...
Qualitative Data: The Great Lost Metric For SaaS Companies
This post originally appeared on UsabilityGeek. Data doesn’t lie. That’s the general thinking in marketing and product development departments. That adage may be true, but it isn’t quite the whole truth. Data-driven decision-making is a huge part of working at SaaS companies. What gets lost in this narrative, though, is that qualitative data is an extremely valuable...
How to Improve Web Form Conversion Rates Using Data
As marketers, we’re always hoping for more traffic, conversions, and leads. While new technologies like chatbots are trendy, most of our lead generation activities center around a relatively old piece of technology: the web form. Forms may seem old school in many ways, but new data collection methods as well as the increasing ability to...
Automate User Research for Long-Term Viability and a Better Bottom Line
This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV. If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...