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Last modified: August 22, 2025

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What the Ketchup Bottle Can Teach You About Customer Feedback

Imagine that you’re at a diner holding a classic glass ketchup bottle. You just want a few tablespoons of ketchup for your burger. As you struggle with the bottle, either too little or too much ketchup comes out. It’s easier to complain about the glass ketchup bottle than to think of a solution — a...

Last modified: August 28, 2025

How a Survey Drove a 16% Conversion Lift at Hootsuite

A first impression is everything. That’s why most products’ landing pages aim to communicate their product’s mission at a glance. If a landing page doesn’t prompt a lead to become a customer, it often means something got lost along the way—a customer reached the page expecting one thing, but they got something else. So when...

Last modified: August 26, 2025

The Science of Website Copywriting: Tips from David Ogilvy

Most people think David Ogilvy became one of the most successful ad men of all time because of his artistic, creative talent. But in reality, he was successful because he treated copywriting like a science. Before he became the “Original Mad Man,” Ogilvy was a researcher. He worked with George Gallup (founder of the Gallup...

Last modified: August 26, 2025

Lessons From a CRO Sensei: An Interview With House of Kaizen

“There’s something intrinsically altruistic about CRO,” Mathilde Boyer, conversion rate optimization (CRO) guru and Conversion Director at House of Kaizen, says. “If you’re not creating aspirations or solving problems, you’re doing it wrong.” We sat down with House of Kaizen, a digital marketing agency that specializes in CRO, to get their take on what makes...

Last modified: August 26, 2025

How Personalized Onboarding Will Patch the Biggest Hole in Your Funnel

Your customers are leaking out of your funnel. There’s a huge drop-off in the number of customers who sign up for your product and the ones who end up using it regularly, and you can’t fix this problem with a product tutorial alone. If your user onboarding is just rolling out some one-size-fits-all tooltips, you’re...

Last modified: May 29, 2024

7 Surefire Skills Every Product Marketer Needs

So you want to be a successful product marketer. There’s no one size fits all answer. Because a product marketer figures out how to promote and sell a specific product, your job will change drastically if you change companies (every product has its own niche). It might even change drastically within the same company. Think...

Last modified: June 11, 2026

Optimize Product Pages with UGC: Tactics That Convert

This is a guest post by Kaleigh Moore from BigCommerce. Kaleigh Moore is a writer at BigCommerce and founder of Lumen Ventures, which helps to educate online sellers on how to grow their businesses across the web. She’s a longtime entrepreneur, who’s run profitable businesses with zero paid advertising. She focuses on influencer marketing strategies...

Last modified: August 26, 2025

6 Inventive Uses For Qualaroo

Customers’ lives are so saturated with digital marketing that it can all just seem like noise. They get on average 121 emails every day, and they only open about 13% of the ones sent from marketers. Every time they go to a blog, they click out of an annoying pop-up asking them to sign up...

Last modified: July 16, 2026

Surveys as a Growth Engine: Using Positive and Negative Feedback Loops

Take a page out of biology’s book. Positive and negative feedback loops are the silent mechanisms that grow ecosystems and organisms, and they can grow businesses too. Whether it’s learning how to skyrocket your site traffic or make sure that your customer acquisition doesn’t outpace your hiring process, you can take these biological principles and...

Last modified: May 29, 2024

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Introducing Matrix Surveys

Last month we brought you Link Surveys…this month we are pleased to announce Matrix Surveys. Matrix surveys will expand your mind and allow you to ask your customers questions across multiple variables. Now you can ask your customers one simple question while substituting a key variable. That means increased efficiency…we’re talking like getting and gathering...