Written and contributed by Angela Bartels, VP of Marketing at Qualaroo   When understanding your web traffic in tools such as Google Analytics, there will always be that “I don’t know where this user came from” channel known as “Direct Traffic.” Direct traffic is identified by those that land directly on your website by typing...

Written and contributed by Curtis Morris, CEO @ Qualaroo A quick search of  your email archive is likely to reveal at least one email asking you to take a survey. The subject matter might be anything from  a recent experience you’ve had, a review of the food at a restaurant, or even feedback about your...

Written and contributed by Curtis Morris, CEO @ Qualaroo Few things are worse than pouring your first cup of coffee on Monday morning, grabbing the half and half out of the fridge and adding it to your coffee only to realize that it has gone bad. The coffee is ruined. You are going to be late...

Since 1998, GreatSchools, a United States national nonprofit, has helped parents make the most out of their kids’ educational opportunities. The organization has created a school quality rating system that is based on school resources, student outcomes, and reviews. More than 138,000 public, private, and charter school data is integrated into the GreatSchools database, which...

An app cannot be successful if it doesn’t attract users who engage with and use the app. Getting users to use your app frequently is one of the challenges businesses struggle to overcome. But why is retaining users so critical? High acquisition cost, among other things.  The average cost to acquire a user who makes...

Written and contributed by Michael Nadelman, Customer Success @ Qualaroo As a business with an E-Commerce presence, one of your top priorities is to provide your customers with an online environment that is both informative and easy to navigate. In other words, your goal is to optimize your website’s conversion rate. This task often requires businesses...

A letter from our CEO. As we step into the new year, I would like to reflect on how far Qualaroo has come in 2017. Our core mission is to help companies like yours understand why your prospects and customers make certain decisions about your product, service, and brand. Why did someone visit your website...