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Last modified: September 9, 2025

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You Don’t Get A Second Chance To Make A First Impression – Build An Effective Landing Page

If you’ve ever used an online dating service, you know how nerve-wracking the process can be. As it turns out, that old adage your parents ingrained in you long ago is very true — you don’t get a second chance to make a first impression. In the fast-paced world of digital commerce, viewing your customer...

Last modified: December 16, 2024

Before You Hit “Publish” – Complete SEO Checklist for Your WordPress Blog

As any content marketer knows, a blog post is only as good as its distribution strategy. If readers cannot find your blog post, you have a 0% chance of converting visitors based off your glorious prose. One of the most effective strategies to ensure that readers are finding your material is optimizing your blog posts...

Last modified: August 22, 2025

Your Boss Wondering If Your Marketing Campaigns Are Working? Use UTM Tagging To Prove It.

Demonstrating the effectiveness of marketing campaigns can be a challenge – however, knowing what works is essential to knowing where to reinvest your budget. Tools like Google Analytics, Mixpanel, Kissmetrics, (and hey, even Qualaroo!) exist to help you better understand your website audience, which marketing channels your traffic is coming from and only with UTM...

Last modified: December 16, 2024

Why Your Customer Support Team Should Help Write Your Website Copy

It’s natural to think we know why our customers make decisions. But in reality, we don’t. We guess based on our past experiences and then use this faulty data to make important business decisions. No matter what kind of analytics tools you use to understand your customers, they only tell you what the customers are...

Last modified: May 14, 2025

How Inflow Used Segmentation Analysis to Increase Conversion Rates 23%

Most marketers think they know their customers like the back of their hand. But without hard customer segment data, they’re spending hours and hours designing a website for an audience they’re really only guessing at. If your site isn’t optimized for your most profitable personas, you’re leaving money on the table. E-commerce marketing agency Inflow...

Last modified: December 17, 2024

RingCaptcha: How 6 Weeks of Customer Feedback Shapes Product Strategy

Building a SaaS product can be anything but intuitive. When you first start creating it, you’ll have to make many hard decisions about which features to focus on. And if you’ve already helped build large companies, it’s tempting to prioritize features that will only matter when you have millions of users. But you are wasting...

Last modified: March 20, 2026

What Chipotle’s PR Nightmare Can Teach Your Startup

The build-your-own burrito brand Chipotle is synonymous with mixed reviews. On the one hand, it has famous brand evangelists, like this guy who ate a burrito while skydiving. [source] But on the other, after the way the chain handled outbreaks of e. coli, norovirus, and salmonella, even Chipotle admits that 5-10% of their customers probably vowed...

Last modified: August 28, 2025

Automated Email Follow-Up Software That Boosts Replies

You’ve mastered your marketing funnel. People are visiting, reading, and giving you their email for your lead nurturing campaigns. All you have to do now is send out some emails and turn that interest into sales. So you do that, and nothing happens. Only about 22% of marketing emails get opened. The click-through rate is...

Last modified: August 22, 2025

What the Ketchup Bottle Can Teach You About Customer Feedback

Imagine that you’re at a diner holding a classic glass ketchup bottle. You just want a few tablespoons of ketchup for your burger. As you struggle with the bottle, either too little or too much ketchup comes out. It’s easier to complain about the glass ketchup bottle than to think of a solution — a...

Last modified: August 28, 2025

How a Survey Drove a 16% Conversion Lift at Hootsuite

A first impression is everything. That’s why most products’ landing pages aim to communicate their product’s mission at a glance. If a landing page doesn’t prompt a lead to become a customer, it often means something got lost along the way—a customer reached the page expecting one thing, but they got something else. So when...