Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |
Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

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What Great Marketers Know About Customer Feedback

At ReadMe, a startup that makes API documentation easy, they keep a sign on the wall to remind them of their business philosophy. It’s the Y Combinator slogan: “Make something people want.” Customer feedback still drives their entire business model—it didn’t stop when they left the accelerator. (via Alvy Brooks) We wanted to find out...
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Product Enhancement: Methods & Tips to Boost Adoption

“Great products are engineered when product managers truly understand the desired outcomes by actively listening to people, not users” – Michael Fountain, former Director of Product at Alchemer Mobile Building a product that fits right in the middle of the customers’ requirements and needs is important for the growth of any business. But that’s just...
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3 Invaluable Lessons from Qualaroo’s Conversion Rate Optimization Guide

Imagine you’ve just opened up a new café. You hired designers to make it beautiful, spent a ton promoting in the local paper, and now your dreams are coming true: It’s full of customers. Only problem is, no one’s buying any coffee. The same thing can happen to your site. Most marketers spend most of...
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Using Qualaroo to Prioritize and Launch New Features

Successful companies are constantly trying to help customers get more value from their product.  This requires both adding new features to a product and helping customer discover and understand the features that already exist. Prioritize feature development When launching new features it is important to actually introduce ones that matter to your customers.  Most of...
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