Shivani Dubey

Throwing money at marketing without knowing exactly who you’re selling to? That’s a fast track to wasted budget, missed growth, and watching competitors steal your thunder.  The truth is, many founders struggle with noisy, messy data, unclear customer insights, siloed teams, outdated segments, and the overwhelming question of where to even start with segmentation (even...

There are two types of products: The one that’s an instant hit among its target customers, and the other which isn’t and no one knows why. What separates them? Their product strategy (or lack of one). A good product strategy is your product’s backbone, driving everything from its vision, mission, business model, and features to...

It doesn’t matter how awesome your product is or if you offer the best-in-the-biz user experience; long surveys are not customers’ cup of tea. You can’t expect a high response rate on your surveys if they demand a chunk of user time. More so, surveys with random questions without aim make the matter worse. So,...

Wouldn’t it be magical if there was a product to ease major customer pain points within minutes?  Sadly, we don’t live in a perfect world.  Modern customers want to engage with a business that listens to them and works hard to resolve their pain points. But only if it were that easy to know what...

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...

Getting a bad review can feel crippling. But learning how to respond to negative feedback from customers can help you grow and improve your products