Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani has more than 3 years of experience in the modern creative content paradigm and technical writing verticals. She has been published in The Boss Magazine, Reseller Club, and HR Technologist. She is passionate about Artificial Intelligence and has a deep understanding of how organizations can leverage customer support technologies for maximum success. In her free time, she enjoys Nail art, playing with her guinea pigs, and chilling with a bowl of cheese fries.

Articles by Shivani Dubey

5 Key UX Metrics & 8 KPIs to Measure User Experience

What makes a business successful? Is it tasteful marketing? Top-notch-quality product/service? Seamless interactions? Or exceptional customer support? It’s everything and more, i.e., user experience.  How would you know where you lack and what you need to improve to offer an unparalleled user experience? It’s simple – you have to measure the user experience (UX).  Quantifying...
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23 Tips to Improve Mobile App Conversion Rate in 2023

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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17 Game-Changing UX/UI Tools for Designers & Researchers in 2024

As a UX/UI designer, you may have good ideas, but ideas alone don’t create unique user experiences and engaging interfaces. You need a reliable tech stack and robust UX/UI tools to efficiently sketch, design, prototype, and test your interfaces. But where do you find such tools? How do you avoid wasting time and money on...
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