Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: June 25, 2025

Top 22 Customer Experience Management Software Tools in 2025

“The customer’s perception is your reality.” Kate Zabriskie Over the years, I’ve learned that happy customers aren’t just a bonus—they’re the lifeblood of any successful business. An organization’s success depends on its ability to deliver exceptional customer experiences. But, honestly—creating those “wow” moments isn’t always easy.  That’s where the magic of customer experience management (CEM)...
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Last modified: March 19, 2025

20+ Website Feedback Tools You Can’t Ignore in 2025

Unlike physical stores, you can’t approach customers personally or set up kiosks on your website to collect their opinions and experience with your brand, products, or services . But what you can do is trigger feedback surveys either using popup surveys or feedback widgets or track their behavior online using heatmaps. There are several ways...
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Last modified: July 24, 2025

10 Best Customer Retention Software To Consider in 2025

You’ve done the hard part — built the product, got people to try it. But then some of them just… disappear. That’s when it hits you: bringing in new users is one thing, getting them to stay is a whole different game. It’s not just about having a great product. It’s about knowing what’s working,...
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Last modified: December 17, 2024

Top 11 Customer Success Tools & Software That Work (2025 Edition)

Who doesn’t want happy customers, high conversions, and a negative churn rate (kidding, there’s no such thing, but you get the point)? It sure seems easy, but achieving all this requires businesses to focus on one crucial thing – customer success. Providing a smooth, hiccup-free user experience distinguishes your brand from your competitors for the...
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