Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Top 11 Customer Success Tools & Software That Work (2025 Edition)

Who doesn’t want happy customers, high conversions, and a negative churn rate (kidding, there’s no such thing, but you get the point)? It sure seems easy, but achieving all this requires businesses to focus on one crucial thing – customer success. Providing a smooth, hiccup-free user experience distinguishes your brand from your competitors for the...
Read More