Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

In-app Survey Guide – Design, Best Practices & Examples

Let’s talk numbers for a second: users in the U.S. are now spending over four hours a day on apps—an hour more than before the pandemic.  That’s a huge shift. Apps aren’t just something people use anymore—they’re where people spend the majority of their screen time. If you’re not tapping into that, you’re missing a...
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50 Consumer Behavior Survey Questions to Uncover Behavioral Insights

Customer experience is everything! 75% of consumers are willing to pay extra for a positive experience. This highlights how crucial it is to understand your audience. Whether you’re just starting out or you’ve been in the business for a while, building meaningful connections begins with asking some key questions: Who are your customers? What drives...
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23 Customer Communication Tools For Positive Interactions 2025

It takes a lot to keep a business in good shape. And one key aspect of this is happy customers. Along with excelling at your primary services/products, the type of support and interactions you offer to the customers significantly impact their experience. From resolving major customer issues and small queries to understanding customers for delivering...
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60+ Popup Survey Questions to Ask Your Customers in 2025

David Cooper once wisely said, “Questions are the engines of intellect,” and he couldn’t be more right. Think about it—questions are how we learn, grow, and make better decisions. And when it comes to understanding your customers, the right questions are everything.  Popup survey questions are like mini conversations—they let you peek into your customers’...
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