Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: August 28, 2025

In-App Survey Guide To Help You Drive Better Responses

Let’s talk numbers for a second: users in the U.S. are now spending over four hours a day on apps—an hour more than before the pandemic.  That’s a huge shift. Apps aren’t just something people use anymore—they’re where people spend the majority of their screen time. If you’re not tapping into that, you’re missing a...
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Last modified: September 16, 2025

50 Consumer Behavior Survey Questions to Understand Your Customers

Customer experience is everything! 75% of consumers are willing to pay extra for a positive experience. This highlights how crucial it is to understand your audience. Whether you’re just starting out or you’ve been in the business for a while, building meaningful connections begins with asking some key questions: Who are your customers? What drives...
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Last modified: August 28, 2025

23 Customer Communication Tools For Positive Interactions 2025

I’ve been there, trying to really understand what customers think without drowning in emails, missed calls, or guesswork. The truth is, getting honest feedback and quick answers is tough. Customers get frustrated, teams get overwhelmed, and vital insights slip through the cracks. That’s why I turned to customer communication tools. They help you collect real...
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Last modified: August 28, 2025

29 Must-Ask Prototype Testing Questions for Better UX

David Cooper once wisely said, “Questions are the engines of intellect,” and he couldn’t be more right. Think about it—questions are how we learn, grow, and make better decisions. And when it comes to understanding your customers, the right questions are everything.  Popup survey questions are like mini conversations—they let you peek into your customers’...
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Last modified: September 4, 2025

20+ Customer Experience Management Software for Smarter, Happier Journeys

Here’s a hard truth: improving both brand and customer experience together can drive up to 3.5x revenue growth while boosting retention and loyalty. But most businesses never see that growth. Why? Because customer insights are scattered across tools, survey response rates are abysmal, and teams spend more time stitching data together than actually fixing what’s...
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