Qualaroo Editorial Team, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Qualaroo Editorial Team

Last modified: August 26, 2025

How to Write Good Customer Survey Questions a Complete Guide

You can funnel tremendous amounts of money to design a website, app, or product, but if it doesn’t appeal to your audience, then it’s all for nothing. Understanding your customers/visitors is the key to maximizing conversions. According to Barclays’ analysis of the feedback economy, online customer feedback has been beneficial for 85% of small and...

Last modified: August 26, 2025

Actionable and Unactionable Customer Feedback: 6 Things to Consider

Criticism is the best gift your company can receive. Sounds weird? It isn’t. However, it must be constructive to benefit your business. Criticism can be part of quality end-user feedback that includes both positive and negative reviews. Yet, only actionable feedback is useful when you are assessing business performance and making decisions on how to...

Last modified: August 28, 2025

Qualitative Data Analysis: Boost Your Blog with Insight-Driven Strategies

Every marketer becomes a better marketer with an increased understanding of the customer. Why is it, then, that so few content marketers talk to customers? When is the last time you polled your readers? Ran an experiment? The editorially-driven aspects to benefits of content marketing can sometimes safeguard against iteration and learning. “Our readers like...

Last modified: September 19, 2025

How to Collect and Benefit From In-App Feedback

Ever notice how often you open an app? Turns out, nearly half of users do it 11+ times a day—that’s a lot of opportunities to figure out what’s working and what’s not. But here’s the thing: most people won’t go out of their way to leave feedback unless you make it super easy for them....

Last modified: August 22, 2025

What Is Customer Feedback Software and How to Choose the Best One

Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...

Last modified: August 26, 2025

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness. Yet, getting proper feedback...

Last modified: August 22, 2025

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...

Last modified: August 26, 2025

Never Ask the Wrong Question Again With Templates by Qualaroo

Today we’re thrilled to introduce our newest feature, Templates! With Templates, you can now ship your Nudges faster and more confidently than ever. A Baseline for All Your Future Nudges Templates by Qualaroo is a brand new way to create Nudges. Rather than starting from a blank screen, you can start off with question sets...

Last modified: August 8, 2025

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.

Last modified: August 22, 2025

A Beginner’s Guide to Guerrilla User Research

Bringing Tried and True Strategies to your Most Challenging Research Questions Long associated with a form of warfare, the term guerrilla is borrowed from the Spanish language and describes both a group of armed civilians and highly strategic, unconventional forms of militant combat. When describing guerrilla user research in her book, UX Strategy: How to...