Recent Articles

Last modified: April 29, 2024

23 Tips to Improve Mobile App Conversion Rate in 2023

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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Last modified: June 27, 2023

How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Last modified: April 25, 2024

How to Collect and Benefit From In-App Feedback

Improvement is an integral part of app development, and a lot of improvements can be made when a business listens to their customers at the right place and at the right time. But the reverse is also true. If a brand is not integrating feedback, they end up with a terrible user experience. Here is...
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Last modified: April 25, 2024

What Is Customer Feedback Software and How to Choose the Best One

Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...
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Last modified: March 20, 2024

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...
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Last modified: March 20, 2024

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
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