Shivani Dubey, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Shivani Dubey

Last modified: July 17, 2025

Text & Sentiment Analysis: Key Differences & Real-World Examples

With the implementation of AI and ML algorithms, text and sentiment analysis engines are finding their way into different industry applications. These engines are being used in market research, customer feedback analysis, social media monitoring, and more, enabling businesses to derive valuable insights from vast amounts of textual data in much less time than legacy...

Last modified: December 17, 2024

Guide To A Good NPS Score: Setting NPS Benchmark For Success

Here’s some juice to kickstart our conversation – Did you know 35% of eCommerce small businesses’ revenue is generated by the top 5% of customers, i.e., loyal and repeat customers (customer acquisition enthusiasts can calm down)? The question is, what drives repeat business? It’s obviously loyal customers. That’s why businesses across industries are obsessed with...

Last modified: August 28, 2025

Customer Exit Survey Questions: 25 Questions to Learn Why They Leave

You might not be able to retain every leaving customer, but you definitely can turn the customer churn into an opportunity to learn and improve. How can you do that? It’s easy – with customer exit survey questions that help you collect actionable feedback from churning customers and build a seamless customer experience for existing...

Last modified: August 27, 2025

Omnichannel Customer Experience: Benefits, Strategies, & Examples

Omnichannel customer experience means seamless unified interactions across various channels. With the ever-growing customer touchpoints, the difference between offline and online interactions is getting smaller. More channels mean more accessible options, but it also presents a new challenge – the need to connect them. That’s what is called an omnichannel experience. With such an interconnected...

Last modified: August 17, 2025

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...

Last modified: December 19, 2024

Customer Segmentation Analysis: Strategies for Success in 2026

80% of companies use customer segment analysis and report a significant boost in sales. This highlights the importance of understanding customers on a granular level. Suppose you’ve poured your heart and soul into creating a fantastic product. You know it has the potential to be a game-changer. But somehow, sales are sluggish. The truth is,...

Last modified: August 28, 2025

Customer Feedback Tactics That Supercharge Online Sales

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...

Last modified: August 26, 2025

Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame. To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...

Last modified: December 16, 2024

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...

Last modified: August 26, 2025

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business. But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind. Well, that’s just the beginning. “The true source of loyalty is to create benefits for...