Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: June 10, 2025

12 Best Qualtrics Alternatives & Competitors for 2025 (Ranked & Compared)

You typed “best customer feedback software” into Google, and somewhere along the way, you landed on Qualtrics. That’s precisely how most of us discover it. It’s big. It’s powerful. It shows up everywhere, but once you start using it—or trying to—you hit a wall. Maybe it’s the pricing, maybe it’s the endless configuration, or maybe...
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Last modified: September 5, 2025

25+ Essential Lead Generation Tools Your Business Needs Now

In this blog, we will go through the important aspects of a lead generation tool and provide you with a comprehensive list of some of the best lead generation tools in the market. We have compiled a detailed list of tools with their features and pricing to make it easier to compare them and choose the right one for your business.
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Last modified: August 28, 2025

14 Key UX Metrics and KPIs You Must Track in 2025

Imagine turning every dollar invested into $100—that’s the power of user experience. Studies have shown that every $1 invested in user experience (UX) returns $100 (ROI = 9,900%). With soaring customer expectations, a seamless and engaging UX is no longer a luxury but a necessity. As Steve Jobs aptly stated, “Design is not just what...
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