Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: March 20, 2026

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a study, companies spent 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies use has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more competitive. Buyers...
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Last modified: August 28, 2025

Screener Questions: Find the Right Respondents Fast

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Last modified: May 29, 2024

The Ultimate Guide to SEO for UX Designers

Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
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Last modified: December 16, 2024

Automate User Research for Long-Term Viability and a Better Bottom Line

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV.  If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...
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