Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

12 Best Net Promoter Score Software for 2025

Is your NPS survey software holding you back? Are you struggling with clunky features, limited reporting, or no way to embed surveys wherever needed? I’ll help you pick the right NPS tool to get honest customer feedback, spot what needs fixing, and boost your growth. I’ve done all the homework for you. Here’s a curated...
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Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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12 Best Qualtrics Alternatives & Competitor in 2025

There is no dearth of customer experience and feedback tools in the market but choosing one to deliver impeccable customer experience can be a little daunting.  So, the first thing you do is type in Google – Best customer feedback software.  You get a bunch of options as a result, and you start going through...
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25+ Essential Lead Generation Tools Your Business Needs Now

In this blog, we will go through the important aspects of a lead generation tool and provide you with a comprehensive list of some of the best lead generation tools in the market. We have compiled a detailed list of tools with their features and pricing to make it easier to compare them and choose the right one for your business.
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