Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: August 26, 2025

Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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Last modified: June 10, 2025

12 Best Qualtrics Alternatives & Competitors for 2025 (Ranked & Compared)

You typed “best customer feedback software” into Google, and somewhere along the way, you landed on Qualtrics. That’s precisely how most of us discover it. It’s big. It’s powerful. It shows up everywhere, but once you start using it—or trying to—you hit a wall. Maybe it’s the pricing, maybe it’s the endless configuration, or maybe...
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Last modified: September 5, 2025

25+ Essential Lead Generation Tools Your Business Needs Now

In this blog, we will go through the important aspects of a lead generation tool and provide you with a comprehensive list of some of the best lead generation tools in the market. We have compiled a detailed list of tools with their features and pricing to make it easier to compare them and choose the right one for your business.
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