10 Best Product Feedback Tools - Features, Pros, & Cons Compared

10 Best Product Feedback Tools & Software [2022]

May 28, 2022

If you are looking for the best product feedback tools, we have the most definitive list you’ll find on the internet.

We know the importance of having in-product feedback software at your disposal. It can let you optimize the entire product lifecycle and collect valuable data across the customers’ journey. You can develop optimal product solutions and optimize them to improve users’ experience.

But there are tons of different feedback tools available in the market, and finding the perfect tool is easier said than done.

That’s why we did the hard work for you. We tested multiple software and picked ten of the best tools for product development and optimization to compile this list.

We have listed their salient features, pros, cons, and pricing for each tool in one place so you can make an informed decision.

So, let’s get to it.

What Is Product Feedback Software?

A product feedback tool or software collects valuable insights from the users. It helps set up various product feedback programs and campaigns in your business.

Whether you are at the design phase, development phase, or post-release stage, an effective tool can help you collect different types of product feedback, such as;

  • Insights on your product prototypes
  • Product experience feedback
  • Onboarding feedback
  • Product feedback from churned customers
  • Bug reports and critical issues

These tools use various techniques to collect feedback like surveys, feedback sidebar, web forms, suggestion boards, and others.

How Can Product Feedback Tools Make a Difference?

What’s a product feedback program without a proper tool? Just a program.

A product feedback tool gives you a medium to hear the voice of your customers. It also helps you take the assumptions out of the equation.

Suppose you think that a specific feature would improve customer engagement if added to the product. 

But how can you be sure that it doesn’t do the opposite?

Create a poll and collect feedback from users about this new feature. Then, deploy the solution, and gather insights from actual users who use it.

You can also use the product feedback tool during the design phase. Before starting the development process, collect inputs from the target audience to optimize the design and usability without committing anything to code.

And when a user churns, you can use the same tool to gauge their overall product experience and address the issues for future customers.

What to Look for in a Product Feedback Software?

Different product feedback tools have different features and means to collect user insights. But here are a few common aspects you can look for while choosing your tool:

  • Feedback Method Offered

Some feedback tools like Qualaroo let you add surveys directly to the product. Then there are tools like UserVoice that let you set up a feedback and suggestions board.

And if you are looking to collect feedback via mail, you can go for Qualaroo or ProProfs SurveyMaker.

Depending on your requirements, choose a tool that offers multiple avenues to gather feedback from users.

  • Multiple Question Types

If you want a survey-based product feedback tool, check the number of question types it offers. The more answer types you have in your arsenal, the more focused questions you can ask the product users.

  • Advanced Analysis Technique

Data analysis is as crucial as collecting feedback. But if you are lost in digging through the mountain of customer feedback data, how will you deploy the solutions on time?

That’s where AI-based analysis techniques come in handy.

Look for a tool that offers advanced data mining techniques like text analytics, sentiment analysis, or automated feedback tagging.

It will help to cut down the analysis time and let you focus more on closing the feedback loop.

  • Available Integrations

Go through the available integrations APIs supported by the tool so that you can connect your workspace tools and the product feedback software. It would let you automate data flow across them. Some tools also let you trigger actions based on set conditions.

10 Best Product Feedback Tools for 2022

As promised, here is the most comprehensive list of the top ten product feedback software:

1. Qualaroo

Qualaroo

Let’s kickstart the list with one of the most advanced in-product feedback tools, Qualaroo. It lets you create targeted surveys and add them to your SaaS products to collect real-time contextual feedback from actual users.

You can also send surveys through multiple channels like email, links, and social media to gauge users’ product experience.

What separates it from other tools is the ability to test your design prototype by implementing the surveys directly into your product design templates. It works better than unorganized comments, and you can ask specific questions from the desired audience.

And with the inbuilt AI-based sentiment analysis engine, you can dig through the product feedback data in real-time and channel the insights into your optimization strategies.

Best for: Multi-channel surveys, in-product surveys, AI-based analytics, design prototype testing

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Create multiple survey types like NPS, CSAT, CES, and more to collect product feedback.
  • Deploy survey Nudges™ within the product or send them to the users via mail, SMS, link, and social media.
  • Provides question branching, white-labeling, design customization options, ready-to-use templates, 12+ question types, and 100+ survey language translations.
  • Offers advanced targeting options to show the Nudge™ to the right users at the right time, depending on their behavior.
  • Leverage AI-based sentiment analysis engine and word cloud generator to dig through the responses in real-time.
  • Built-in NPS dashboard to track scores with time without manual work.
  • In-depth reporting section to filter the data and track the campaign’s performance.
  • Integrate with tools like Zendesk, Salesforce, MailChimp, and Google Analytics.

Pros:

  • Offers multiple tools to gather feedback on the product.
  • Automatic NPS tracking and benchmarking options.
  • Ability to run usability tests and test design prototypes.

Cons:

  • Reporting dashboard needs more filters and data export options.

Price

Starts at $80/month, billed annually

Real-Life Use Case

The team at KingsPoint decided to add surveys on their website pages, like product page and checkout, to collect feedback from the visitors. This exercise helped them to pinpoint a significant javascript issue in the checkout process affecting the Safari browser users. This issue was preventing the visitors from completing the orders on the website. 

Before using Qualaroo, the team was completely unaware of the issue. On comparing the conversion rates for Firefox and Internet Explorer, they found that if they could convert the same numbers of visitors on Safari by resolving the issue, they could save around $60,000 in a year!


2. ProProfs Survey Maker

ProProfs Survey Maker

ProProfs Survey Maker lets you create an effective product feedback program within hours. It’s ideal for creating surveys, polls, feedback forms, and questionnaires to collect in-depth feedback from users. You can add the survey to your website, embed it into the mail, and send it as a link to the desired audience. 

You can collect different types of product feedback (prompted and unsolicited) to build your product roadmaps, gauge user experience and improve your products.

Best for: Surveys, quizzes, polls, feedback sidebar, and web forms

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Drag-&-drop builder to create beautiful surveys, quizzes, polls, feedback forms, and questionnaires.
  • Offers 15+ question types, visual questions, 100+ templates, question branching, and other essential features.
  • Collect product feedback via mail, pop-up surveys, website embeds, social media, and feedback sidebar.
  • Use the in-depth reporting section to analyze responses, and track the survey campaign’s performance.
  • Supports integration with other tools like Mailchimp and Salesforce.

Pros

  • 100+ ready-to-use templates and 100k questions.
  • Offers presentation-ready reports to study the feedback data in real-time.

Cons

  • Lacks the flexibility to customize the survey templates.

Price

Starts at $25/month, billed annually

Real-life Use Case

We all know Intel is one of the leading technology companies. The team at Intel was looking for a user-friendly survey tool to collect some out-of-scope data for one of their projects. They decided to go with ProProfs Survey Maker because of its intuitive design, beautiful survey themes, and multiple customization options. 

The tool made survey creation and data collection very easy for the team. Plus, with the help of in-depth reports and charts, they could analyze the data quickly.

Related Read 25 Best Online Survey Tools in 2022

3. UserTesting

Usertesting

UserTesting is among the best feedback tools for product development. It offers essential features to run successful remote usability tests, like screen recording and live interviews. You can see and hear the participants as they interact with your design, app, processes, and products to collect real-time insights.

And if you are looking specific audience to take part in your test, you can opt for UserTesting’s dedicated testers’ panel to find suitable testers. 

Best for: Usability tests, live interviews, market research, screen recording feedback

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Design and Run tests on your website, product, design template, and mobile app.
  • Design usability tests such as tree test, five-second test, navigation test, benchmark test, first impression test, pilot test, card sorting test, and discovery test.
  • Use the ready-to-use test templates or design tests from scratch.
  • Choose the participants using UserTesting’s Panel or add your own testers(My Panel section).
  • Use advanced attribute filters and screening questions to find the right participants. The test would begin when the user fulfills the conditions set by filters and screeners.
  • Uncover users’ pain points, gauge your product information architecture, test your product’s features, and build your A/B testing hypothesis.
  • Observe users as they perform the tasks during the test.
  • Use screen recording and video recording to collect product feedback.
  • Analyze the feedback to uncover valuable insights.
  • Edit, combine, and cut the feedback clips to summarize the results.
  • Share the feedback data with one click.
  • Schedule live interviews with your testers to ask follow-up questions.
  • Integrate with workspace tools like Jira, Slack, and Trello.

Pros:

  • You can observe the users’ actions and behavior to collect real-time insights during the test.
  • Video and screen screening make data analysis easier.

Cons:

  • Designed for usability testing. Not suitable to collect regular feedback.
  • Takes more effort and planning than other product feedback management methods like surveys.

Price

Contact for a quote

Real-Life Use Case: 

When Canva came up with the idea of making complex graphic design accessible to regular users, the company deployed UserTesting to conduct exploratory research on its product Demo. The user-testing insights turned out to be very useful and helped the app company understand users’ fears and concerns about the design process. Most people thought it to be a complex and creative venture.

Using the feedback from initial Demos, the team optimized the onboarding experience and paid more attention to customers’ emotional angles; they added interactive challenges to engage users.

It helped the company earn more than a 60 million active users across 190 Countries.

4. Userpilot

Userpilot

As far as product feedback tools, Userpilot deserves the place among the best ones. It is an all-in-one product growth platform that empowers you to deliver personalized user experiences at every step of the customer journey.

Use this product feedback app to track product usage for individual customer segments, define product goals, design a seamless onboarding process, improve product adoption, and accelerate product growth.

Best for: In-app surveys, product usage reports, A/B tests

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Tag desired features to track feature usage among different customer segments.
  • Trigger contextual hints & tips based on user actions and behavior to increase secondary feature adoption.
  • Design and run A/B tests to optimize your products.
  • Trigger in-app product notifications to announce new features and updates.
  • Set up and track custom goals and measure the success rate.
  • Design in-app surveys to capture product feedback.
  • Filter and organize the feedback data based on filters and segments.
  • Integrate with other tools to manage workflows.

Pros

  • Easier to set up and track growth metrics and goals.
  • Excellent tool to improve product adoption.

Cons

  • A little expensive as compared to other tools on the list.

Price

Starts at $249/month, billed annually

Real-life use case:-

Kontentino, a SaaS-based social media management tool, deployed Userpilot to improve product adoption, increase new feature adoption, and provide new features to users. It helped them design targeted experiments to test new features and optimize product adoption. The net result was a 10% increase in new user activation within the first month.

5. Hotjar 

Hotjar

Hotjar is one of the most comprehensive feedback tools for products. It offers multiple methods to collect, collate and analyze the feedback data in one place. You can use heatmaps, session recordings, and surveys to collect prompted and unsolicited targeted feedback.

The tool can help you map customer journeys, gauge customer experience, and analyze user behavior to understand their needs, issues, and preferences.

Best for: Surveys, session replays, heatmaps

Suitable for: Small to big business

Integrations: Yes

Features

  • Use heatmaps to collect data on scroll, clickstream, and mouse movements in real-time.
  • Provides session recording feature to analyze real-time user behavior.
  • In-built visual builder and survey templates to design targeted surveys.
  • Use on-site surveys to collect contextual product feedback from actual users.
  • You can also add a feedback widget to the website to gather unsolicited feedback.
  • Customize the feedback widget to choose the desired language, color, and position.
  • In-depth data analytics to collate and study the data in one place.

Pros

  • Multiple product feedback tools under one screen.
  • Flexible data filters and sorting options to segment the feedback.
  • Intuitive editor to cut, crop, and study the heatmap and session recording data.

Cons

  • Survey theme customization needs more work to allow more flexibility.
  • Heatmaps of pages with mega menus feel clunky, making analysis a bit difficult.

Price

Starts from $31/month, billed annually

Real-Life Use Case

The team at Intelliquip, a SaaS-based project management solution, was working on a new registration process for its product and decided to test it with 600 users. They implemented the session recordings on the registration page and found many users were getting stuck on the form. 

The team could see that people didn’t realize they had to confirm their email. The insights helped Intelliquip make corrections to the process and improve the onboarding process for the users.

6. Typeform

Typeform

No more boring forms -That’s the USP of Typeform. This product feedback management software is the perfect choice for creating multi-page surveys, quizzes, and product feedback forms. The platform also supports a valuable video interview feature that lets you connect with your audience and collect insights via remote interviews.

And to top it all off, you can also build and add a conversational chatbot widget to your website to provide real-time support, recommend products, and collect leads. You can see why we have added Typeform to the list. It truly is one of the best software for product feedback.

Best for: Survey, quizzes, feedback forms

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Design beautiful surveys, forms, and engaging quizzes without any coding.
  • Offers an intuitive survey builder, ready-to-use templates, theme customization options, pre-built themes, and skip-logic options for your feedback forms.
  • Add the survey to your website and send it through mail or a shareable link.
  • Provides the VideoAsk feature to gather visual website and product feedback from users.
  • Set up interviews with customers to collect in-depth insights about their product experience.
  • Build and add the AI-based chatbot widget to your website.
  • Integrate with over 30 tools to manage feedback data.

Pros

  • Offers helpful training tips and knowledge base to help with onboarding and product adoption.
  • VideoAsk feature is an excellent tool for product feedback and usability testing.

Cons

  • Needs more design customization options.
  • Lacks in-depth filters in the reporting dashboard.

Price

Starts at $25/month, billed annually

Real-life Use Case

Affinity Group International, a retail merchandising company and creative agency, helps fuel the growth of brands worldwide. The company was looking for new options to collect data from the prospects in a more organized format to streamline the sales time. The old-school sales call was proving to be an ineffective and time-consuming method.

So, the company used Typeform to create an interactive, engaging booking form to collect data from the prospects. Once the person submitted the form, the sales team fetched the details and generated a customized and personalized portfolio for the proposal. It reduced the discussion time by 40% and streamlined the sales process for the company.

Related Read: 12 Best Typeform Alternatives

7. UserVoice

Uservoice

If you are looking to build a dedicated feedback board, UserVoice is your tool. This product feedback app lets you create a centralized space to collect suggestions, feature update requests, and new ideas from your audience base. It also supports short survey prompts to target specific users to gauge their experience with your products and services.

UserVoice sits high in our recommended list of product feedback tools because you can build product maps, track NPS scores, and gauge users’ product experience with this one platform.

Best for: In-app feedback widget, web feedback portal, NPS survey prompts

Suitable for: Small to large businesses

Integrations: Yes

Features

  • Create a feedback portal for your web and mobile apps. 
  • The customers can post their feedback, ideas, and suggestions on the board. They can also upvote and add comments to engage with each other.
  • Track trending ideas, feature requests, and new posts to build your product roadmaps.
  • Set the status to any idea to show its current progress to the users.
  • Supports in-app NPS survey prompts to gauge overall product experience.
  • Add a feedback widget to your web and mobile app to gather product feedback from users.
  • Engage with users via 1-to-1 and 1-to-many discussions to collect in-depth insights.
  • Detailed reporting dashboard to collate, organize and analyze the data from multiple sources.
  • Assign different posts to internal teams and create tickets to handle product feedback.
  • Segment the data using advanced filters and attributes.
  • Supports integration with tools like Slack and Zendesk.

Pros:

  • You can track the most voted features and suggestions to prioritize product updates.
  • The internal dashboard helps to streamline cross-department collaboration.

Cons:

  • The interface isn’t user-friendly.

Price

Contact for a quote

Real-Life Use Case

Sharegate, a B2B software company, helps businesses gain visibility. The team started using UserVoice to collect and implement customer feedback into its product growth strategies. 

The tool helped collect and consolidate data from different mediums in one place. Instead of confusing spreadsheets, they added an internal feedback Sidebar in Slack and Zendesk to log complaints and ideas on the customers’ behalf and save them to UserVoice.

It improved the collaboration between the customer success and product teams. 

The exercise let the company add 40+ user-provided product ideas into their roadmap in a single year.

Related Read: 10 Best Uservoice Alternatives

8. Usersnap

Usersnap

Usersnap makes bug reporting, feedback collection, team collaboration, and data analysis easier with an all-in-one in-product feedback tool. It lets you gather new ideas, hear the customers’ voices, and collect bug reports to build customer-centric products.

The users can use screen recordings, screenshots, and video recordings to submit their feedback and suggestions. Plus, the added widgets let you collect product feedback seamlessly.

Best for: feedback surveys, video captures, feedback board

Suitable for: Small to big businesses

Integrations: Yes

Features:

  • Add a feedback button to your website, app, and product to collect feedback from users.
  • Gather bug reports, suggestions, and ideas with a click.
  • Add a link to your support page in the feedback button.
  • Automatically captures the user metadata along with the feedback.
  • Let users leave feedback with video recording and screen capture.
  • Build targeted surveys like NPS, CSAT, CES, and more.
  • Provides niche audience targeting options to capture feedback from the right users.
  • Add a feedback board to the website or app to collect new ideas.
  • In-depth reporting and statistics to track survey campaign performance.
  • Integrate with other workspace tools to manage feedback data.

Pros:

  • Screenshots and screen capture features make it easy to replicate bigs and issues.
  • Intuitive survey builder.

Cons:

  • Needs more options to customize the feedback widget.
  • Lacks advanced analysis tools like text analytics.

Price

Starts from $9/month, billed annually

Real-Life Use Case

The web support and quality assurance teams at Hawaiian Airlines use Usersnap to collect valuable customer feedback to improve the overall customer experience.

The customers can share their bad experiences, leave new ideas, and suggest new features to the airlines with a click. The teams also collect customer satisfaction scores about the booking process to pinpoint any issues or bugs.

9. Delighted

Delighted

As a highly intuitive product feedback survey software, Delighted lets you set your experience management platform in hours, not days. With features like multi-channel deployment, 8+ question types, advanced reporting, team collaboration dashboard, and more, you can collect and analyze product feedback from the same tool.

Best for: Multi-channel surveys

Suitable for: Small to medium businesses

Integrations: Yes

Features

  • Design and deploy surveys on your website, app (iOS), and email.
  • Use single-question surveys or add follow-up questions to gather targeted product feedback.
  • Offers question branching, 8+ response types, question randomizer, survey design customizations, targeting options, and mobile responsive design.
  • In-depth reporting dashboard to track feedback data and extract valuable insights.
  • Segment the data using advanced filters and attributes like gender, custom tags, customer type, and location.
  • Provides an NPS score tracker for NPS benchmarking.
  • In-built sentiment analysis engine to track user emotions in responses and create Pivot table reports.
  • Offers integration with tools like Slack, Segment, Hubspot, Heap, and others.

Pros

  • Flexibility in creating beautiful survey types in minutes.
  • You can add custom metrics using tags and track them using the sentiment analysis engine.

Cons

  • Limited targeting options as compared to other product feedback tools.
  • Needs more question types.

Price

Starts at $224/month, billed annually

Real-life use case

Bonobos, a men’s clothing and accessories brand, wanted to revamp its shipping process. The company assumed that the new process would be a minor discomfort to the users.

To measure and evaluate the customers’ experience, the team created NPS surveys using Delighted, and the results proved to be quite shocking.

The decreasing NPS scores made the team realize that the customers didn’t like the new process. So, the company decided to roll back the changes in time.

10. Feedier

Feedier-IXM

Feedier is an intuitive product feedback management solution specially designed to improve the end-user experience by centralizing all the direct and indirect feedback in one place. The platform lets you collect targeted feedback from customers using surveys. And its detailed reporting dashboard provides real-time insights into customer satisfaction and user experience.

Best for: Multi-channel surveys

Suitable for: Medium to Big businesses

Integrations: Yes

Features

  • Playful survey builder to design interactive surveys in minutes.
  • Supports multiple languages, conditions, 15+ question types & custom branding.
  • Design SMS and mail campaigns to send survey prompts to users.
  • In-built analytics dashboard track the survey performance data.
  • Use text analytics, live feed, and filters to create custom reports.

Pros

  • Ability to organize the feedback data for different teams within the tool.
  • Integrated customer success reports to track the effectiveness of various teams in closing the feedback loop.

Cons

  • The platform is slower to work with.

Price

Contact for a quote

Real-life Use Case

For Decathlon Activités, user experience is the number one priority. The team wanted to measure user experience and expectations about their brand new application to improve the overall experience. So it implemented surveys using feedier to track satisfaction KPIs like NPS and CSAT scores.

Feedier’s interactive feedback widget and analytics dashboard enabled the team to collect feedback data from various customer segments and organize it in one place. It provided a better understanding of users’ experience across their journey to align the users’ needs with the product team’s business objectives. The net result was an 84% UX satisfaction rate.

So Which Product Feedback Tools Did You Pick?

We hope you found the perfect tool for your business after reading our list. If you are still facing a dilemma, categorize the tools based on your requirements. Start with the price and see which ones fit in and around your budget.

You can then move up to the feedback method each tool provides. Keep scaling in mind so you don’t have to look for another tool in the future.

Lastly, see which tools would let you close the feedback loop quickly. 

Remember, a tool only works if you act on the data you collect from the users. The product feedback tool can have the best features, but it’s all for naught if the data sits there gathering dust.

So, slice and dice the list to find the product feedback tool that works for you.

Here are the other important customer experience software(we recommend ):

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.

Want insights that improve experience & conversions?

Capture customer feedback to improve customer experience & grow conversions.