Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: September 5, 2025

How to Increase App Rating in Play Store: 11 Game Changing Tips

Raise your hand if you also aggressively read reviews and ratings for every app you download. For many users, reviews and ratings can make or break their minds about an app. It’s how they distinguish a good app from a bad one. But they are equally, if not more, crucial for app owners. App ratings...
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Last modified: January 12, 2026

In-App Survey Guide to Help You Drive Better Responses

Let’s talk numbers for a second: users in the U.S. are now spending over four hours a day on apps—an hour more than before the pandemic.  That’s a huge shift. Apps aren’t just something people use anymore—they’re where people spend the majority of their screen time. If you’re not tapping into that, you’re missing a...
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Last modified: September 16, 2025

50 Consumer Behavior Survey Questions to Understand Your Customers

Customer experience is everything! 75% of consumers are willing to pay extra for a positive experience. This highlights how crucial it is to understand your audience. Whether you’re just starting out or you’ve been in the business for a while, building meaningful connections begins with asking some key questions: Who are your customers? What drives...
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Last modified: January 12, 2026

23 Customer Communication Tools For Positive Interactions in2026

I’ve been there, trying to really understand what customers think without drowning in emails, missed calls, or guesswork. The truth is, getting honest feedback and quick answers is tough. Customers get frustrated, teams get overwhelmed, and vital insights slip through the cracks. That’s why I turned to customer communication tools. They help you collect real...
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