Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: August 26, 2024

23 Tips to Improve Mobile App Conversion Rate in 2023

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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Last modified: August 8, 2024

17 Game-Changing UX/UI Tools for Designers & Researchers in 2024

As a UX/UI designer, you may have good ideas, but ideas alone don’t create unique user experiences and engaging interfaces. You need a reliable tech stack and robust UX/UI tools to efficiently sketch, design, prototype, and test your interfaces. But where do you find such tools? How do you avoid wasting time and money on...
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Last modified: September 17, 2024

12 Ways to Collect Customer Feedback for Your Website

Data can tell you what opinions to hear; and conversely, opinions can tell you what data to read.”~JT Trollman, Product Design Manager, Facebook Reality Labs Analytics and performance metrics show the health of your products or services. But to diagnose the problems and issues, you need to dig deeper into customer feedback.  And listening to...
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Last modified: September 10, 2024

The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...
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Last modified: August 8, 2024

How to Use Screening Questions in Your Survey – A Complete Guide

The best way to ensure your survey feedback is legitimate and fits your purpose to the T is to make sure you survey the right candidates. Businesses often get lost between targeting the right set of participants and surveying all participants to add diversity to the collected data. Both components are subjectively crucial and depend...
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Last modified: May 29, 2024

The Ultimate Guide to SEO for UX Designers

Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
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Last modified: May 29, 2024

Automate User Research for Long-Term Viability and a Better Bottom Line

This post originally appeared on Design Thinking and was written by Paulina Wójciak and Sarah Cantu. Not too long ago, “streaming” music meant listening to the radio or watching music videos on MTV.  If you really loved an artist, you would pay between $10 and $20 for a tape or CD and listen to their...
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