Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: July 31, 2025

12 Best NPS Software for 2026: Expert Reviews & User Ratings

Is your current NPS software really helping you grow or holding you back? I know how frustrating it can be to juggle clunky features, limited reporting, and survey tools that just don’t fit your workflow. NPS tools aren’t just about asking one simple question. They’re powerful platforms that help you gather honest customer feedback, identify...
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Last modified: August 26, 2025

Likert Scale Surveys: Why & How to Create Them (With Examples)

Among many survey types that either offer you qualitative or quantitative insights, the Likert Scale gives you the best of both worlds.  To best describe the Likert scale in brief, it’s a 5 or 7 point scale that collects qualitative data in the form of options that say“I agree” or “I disagree” and represents these...
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Last modified: January 12, 2026

13 Best Qualtrics Alternatives & Competitors for 2026 (Ranked & Compared)

You typed “best customer feedback software” into Google, and somewhere along the way, you landed on Qualtrics. That’s precisely how most of us discover it. It’s big. It’s powerful. It shows up everywhere, but once you start using it—or trying to—you hit a wall. Maybe it’s the pricing, maybe it’s the endless configuration, or maybe...
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Last modified: January 12, 2026

14 Key UX Metrics and KPIs You Must Track in 2026

Imagine turning every dollar invested into $100—that’s the power of user experience. Studies have shown that every $1 invested in user experience (UX) returns $100 (ROI = 9,900%). With soaring customer expectations, a seamless and engaging UX is no longer a luxury but a necessity. As Steve Jobs aptly stated, “Design is not just what...
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