Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

10 NPS Survey Best Practices to Follow in 2024

At the moment, one of the most popular and indicative KPIs is NPS(Net Promoter Score). An in-depth understanding of this indicator makes it possible to qualitatively analyze the opinion of the end consumer about your product. NPS surveys are an important part of any marketing campaign, but they require a lot of experience and knowledge....
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7 Steps to Conduct a Survey- Best Practices, Tools, & More

Want to conduct a survey but wondering where to start? We’ve got you covered.  Here’s how to do it: Identify your target audience Decide on the survey questions Add question branching Set triggers to pick the right moment to conduct the survey Choose the design and deploy the survey Analyze the results & take action...
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