Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

Last modified: August 17, 2025

Gauge & Improve Product Experience – Tips, Strategies, & Examples

Creating a customer-centric product relies on listening to what customers have to say about it. It’s an iterative process that involves mapping how people use the product at different stages of its lifecycle and using the data to improve it, a.k.a. gauging the product experience. In an agile and rapidly growing competitive environment, product experience...
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Last modified: December 19, 2024

Customer Segmentation Analysis: Strategies for Success in 2025

80% of companies use customer segment analysis and report a significant boost in sales. This highlights the importance of understanding customers on a granular level.  Suppose you’ve poured your heart and soul into creating a fantastic product. You know it has the potential to be a game-changer. But somehow, sales are sluggish. The truth is,...
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Last modified: August 29, 2025

Anonymous Feedback Tools That Encourage Honest Comments

“Your most unhappy customers are your greatest source of learning.” Bill Gates Wise words from a man who knows a great deal about building successful businesses! Businessmen worldwide need access to candid and unfiltered customer insights. However, in my experience, traditional feedback mechanisms often fall short, leaving crucial information unspoken and opportunities for improvement undiscovered....
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Last modified: August 28, 2025

Customer Feedback Tactics That Supercharge Online Sales

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...
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Last modified: August 26, 2025

Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame.  To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...
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Last modified: December 16, 2024

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...
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Last modified: July 18, 2025

Master Sentiment Analysis in 2025: Drive Smarter Decisions & Exceptional CX

You’re already gathering feedback—surveys, live chat, reviews, support calls. But most of it’s text-based and hard to decode. I saw this firsthand when my first startup got a flood of vague compliments and polite complaints that left us guessing and wasting time. We tracked scores, not feelings. Our CSAT looked good, but customers had been...
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Last modified: August 26, 2025

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business.  But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind.  Well, that’s just the beginning. “The true source of loyalty is to create benefits for...
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Last modified: September 29, 2025

Master Market Segmentation: From Data to Dollars

Throwing money at marketing without knowing exactly who you’re selling to? That’s a fast track to wasted budget, missed growth, and watching competitors steal your thunder.  The truth is, many founders struggle with noisy, messy data, unclear customer insights, siloed teams, outdated segments, and the overwhelming question of where to even start with segmentation (even...
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