Shivani Dubey, Author at Qualaroo Blog - User Research and Customer Feedback Trends

Articles by Shivani Dubey

Last modified: December 19, 2024

Customer Segmentation Analysis: Strategies for Success in 2025

80% of companies use customer segment analysis and report a significant boost in sales. This highlights the importance of understanding customers on a granular level. Suppose you’ve poured your heart and soul into creating a fantastic product. You know it has the potential to be a game-changer. But somehow, sales are sluggish. The truth is,...

Last modified: August 28, 2025

Customer Feedback Tactics That Supercharge Online Sales

E-commerce customer feedback has certainly become a part of almost all businesses operating online and for good reasons. Still, only a few are saved from the limited perception of how the feedback data can be used to benefit them in different ways. You can add and improve products, but that’s just the beginning. If you...

Last modified: August 26, 2025

Survey Abandonment Guide: Causes, Impact & Solutions

As tough as it is to get someone to take your survey, keeping their interest to its completion is a whole other ballgame. To avoid survey abandonment, you need to get several things right, including steering clear of your audience’s various turnoffs. For example, asking tediously long or irrelevant questions in your survey may make...

Last modified: December 16, 2024

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...

Last modified: July 18, 2025

Master Sentiment Analysis in 2025: Drive Smarter Decisions & Exceptional CX

You’re already gathering feedback—surveys, live chat, reviews, support calls. But most of it’s text-based and hard to decode. I saw this firsthand when my first startup got a flood of vague compliments and polite complaints that left us guessing and wasting time. We tracked scores, not feelings. Our CSAT looked good, but customers had been...

Last modified: August 26, 2025

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business. But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind. Well, that’s just the beginning. “The true source of loyalty is to create benefits for...

Last modified: September 29, 2025

Master Market Segmentation: From Data to Dollars

Throwing money at marketing without knowing exactly who you’re selling to? That’s a fast track to wasted budget, missed growth, and watching competitors steal your thunder. The truth is, many founders struggle with noisy, messy data, unclear customer insights, siloed teams, outdated segments, and the overwhelming question of where to even start with segmentation (even...

Last modified: July 24, 2025

Top 20+ Customer Feedback Tools You Should Try in 2025

Compare top customer feedback tools and software for 2023. Browse through paid & free feedback tools and pick the right one based on your needs.

Last modified: September 29, 2025

Customer Feedback Management in 2025: Win Loyalty, Reduce Churn, Drive Growth

One bad experience and most customers are gone. Not annoyed. Not “thinking about it.” Gone. The real danger isn’t silence; it’s poor customer feedback management. Feedback is everywhere — surveys, chats, reviews, social, even Reddit rants — but most of it never turns into action. That’s where companies lose. They drown in data, send surveys...

Last modified: January 10, 2025

Guide To Customer Touchpoints: How to Track & Optimize Them

A customer’s journey is made up of several points of contact and decision branches – from consideration stage to purchase and beyond. But what are the moments that define each stage? These are points when the customers or prospects come in contact with you and are called customer touchpoints. These points of interaction consolidate to...