Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

5 Key UX Metrics & 8 KPIs to Measure User Experience

What makes a business successful? Is it tasteful marketing? Top-notch-quality product/service? Seamless interactions? Or exceptional customer support? It’s everything and more, i.e., user experience.  How would you know where you lack and what you need to improve to offer an unparalleled user experience? It’s simple – you have to measure the user experience (UX).  Quantifying...
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23 Tips to Improve Mobile App Conversion Rate in 2023

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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17 Game-Changing UX/UI Tools for Designers & Researchers in 2024

As a UX/UI designer, you may have good ideas, but ideas alone don’t create unique user experiences and engaging interfaces. You need a reliable tech stack and robust UX/UI tools to efficiently sketch, design, prototype, and test your interfaces. But where do you find such tools? How do you avoid wasting time and money on...
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