Shivani Dubey

Author

Shivani Dubey

Author & Editor at ProProfs |

Shivani Dubey is a seasoned writer and editor specializing in Customer Experience Management. She covers customer feedback management, emerging UX and CX trends, transformative strategies, and experience design dos and don'ts. Shivani is passionate about helping businesses unlock insights to improve products, services, and overall customer experience.

Articles by Shivani Dubey

23 Tips to Improve Mobile App Conversion Rate in 2025

Conversion rate is the indicator of your app’s effectiveness in the market and can guide you towards your goal. Mobile apps took over the world even before the global pandemic. In 2018, total app revenue was calculated to be a staggering USD 108 billion. According to BoA, the number is expected to grow double by...
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17 Game-Changing UX/UI Tools for Designers & Researchers in 2025

As a UX/UI designer, you may have good ideas, but ideas alone don’t create unique user experiences and engaging interfaces. You need a reliable tech stack and robust UX/UI tools to efficiently sketch, design, prototype, and test your interfaces. But where do you find such tools? How do you avoid wasting time and money on...
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Feedback Section in Website: 13 Ideas That Work

Why are visitors leaving your website? What do they think about your product or booking process? Are they happy with the experience, or is something missing? If you’ve asked yourself these questions, you’re not alone.  In my experience, understanding what your visitors want is the key to improving your website and keeping them engaged. In...
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The Ultimate Guide To 16 Successful B2B SaaS Marketing Strategies

According to a 2020 study, companies spend 50% more now on SaaS products than they did the year before. Also, the number of unique apps that SaaS companies are using has increased by about 30%. The data shows that the demand is increasing, which is excellent news, but the market is becoming more and more...
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