Our Commitment to Reliability, Relevance, and Resourcefulness

Our editorial process is designed to ensure that every piece of content enhances the customer experience. Each content piece brings forth insights, guidance, and relevance, helping users not only use the software effectively but also recognize its complete potential concerning their unique requirements.

Step 1: Content Creation

Having our finger on the pulse of the software industry enables us to craft content that tackles the latest trends, challenges, and strategies. Our editorial process involves extensive research to present accurate, multi-faceted analysis on complex topics. This allows us to provide comprehensive guidance on emerging tools, technologies, and techniques.

Meet the talented featured writers at Qualaroo, each bringing a unique perspective and expertise to create informative and engaging content.

Dwayne Charrington
Dwayne Charrington

UX & User Research Expert

Dwayne Charrington is a UX design and user research expert who explores a wide range of topics, including lead generation, feedback management, A/B testing, survey accessibility, and emerging technologies like AI and VR.

Shivani Dubey
Shivani Dubey

Author & Editor at ProProfs

Shivani Dubey specializes in crafting engaging narratives and exploring Customer Experience Management intricacies. She writes on vital topics like customer feedback, emerging UX and CX trends, and sentiment analysis.

Tushar Singh
Tushar Singh

Author & Editor at ProProfs

Tushar Singh is a UX and product management strategy expert. His MBA in marketing equips him to strategically engage with consumers and enhance the digital landscape.

Step 2: Fact Verification

To uphold our commitment to dependability, we corroborate each fact with trusted sources. Our dedicated fact-checkers scrutinize every data point, including statistics, case studies, and expert insights we include in our content.

Step 3: Editorial Review

Our Advisory Board, composed of seasoned professionals and industry experts, carefully examines each piece to ensure it provides relevant, logical, and accurate guidance readers can apply. By refining the content through multiple feedback loops, we deliver actionable insights to address our audience's needs and expectations.

Meet our Advisory Board, a collective of industry experts whose invaluable insights guide and elevate the content at Qualaroo.

Sameer Bhatia
Sameer Bhatia

Founder and CEO - ProProfs

Sameer Bhatia is the Founder and Chief Executive Officer of ProProfs.com. He believes that software should make you happy and is driven to create a 100-year company that delivers delightfully smart software with awesome support. His favorite word is 'delight,' and he dislikes the term 'customer satisfaction,' as he believes that "satisfaction" is a low bar and users must get nothing less than a delightful experience at ProProfs. Sameer holds a Masters in Computer Science from the University of Southern California (USC). He lives in Santa Monica with his wife & two daughters.

Babu Jayaram
Babu Jayaram

Head of Customer Success - ProProfs

Babu Jayaram brings over 20 years of experience in sales and customer service to his role on the Qualaroo Advisory Board. With a profound understanding of sales and conversion strategies, Babu is committed to delivering exceptional results and fostering robust customer relationships. His expertise extends beyond mere management, including adept handling of support tickets, overseeing internal and customer-facing knowledge bases, and training support teams across diverse industries to ensure exceptional service delivery.

Richi Gupta
Richi Gupta

Lead Product Analyst

Richi Gupta, a Lead Product Analyst, excels in systems integration and translating complex business needs into actionable tech strategies. Her attention to detail, coupled with exemplary project management skills, drive her success in product feedback management, competitive analysis, strategic planning, and budget management. As a valued member of the Qualaroo Advisory Board, Richi's primary objective is to deliver precise and coherent content, ensuring alignment with the company's strategic vision and objectives.

Pratibha Jadon
Pratibha Jadon

Director - SEO and Digital Marketing - ProProfs

Pratibha Jadon, the Director of SEO & Digital Marketing at ProProfs, brings a wealth of experience spanning over a decade in Lead Generation, CRO, and UX improvement. Her extensive background in these areas and a relentless passion for mastering emerging trends position her as a driving force behind ProProfs' digital marketing endeavors. Pratibha's strategic insights and innovative approach are instrumental in maximizing lead acquisition, enhancing conversion rates, refining user experience, and crafting compelling content strategies that resonate with target audiences.

Durgesh Sharma
Durgesh Sharma

Director of Technology - ProProfs

Durgesh Sharma, a seasoned technology expert with 15+ years of industry experience, is a valued member of the Qualaroo Advisory Board. With expertise in A/B testing, App feedback, and Integrations, Durgesh ensures the accuracy and reliability of technical content on the Qualaroo blog. His extensive knowledge and attention to detail play a crucial role in maintaining the quality standards of the content, enhancing the overall experience for Qualaroo's audience.

Vidyadhar Sharma
Vidyadhar Sharma

Associate Director of Content - ProProfs

Vidyadhar Sharma, the Associate Director of Content at ProProfs, holds over 14 years of experience in content strategy and execution. His approach to developing customer-centric content is deeply informed by user analytics and research. Vidyadhar combines SaaS insights with effective project management and a user-focused mindset, ensuring Qualaroo's content is informative and engaging.

Shekhar Suman
Shekhar Suman

Head of Design - ProProfs

Shekhar Suman, the Head of UI/UX Design at ProProfs, brings over 16 years of expertise to crafting user-focused digital experiences. Known for his keen design sensibility and profound grasp of user behavior, Shekhar is all about creating interfaces that not only look great but feel right to the user. He's a go-to source for insights on everything from prototype testing to user journey management. Shekhar is a key figure in advancing the discourse on user interface and experience design.

Step 4: Post-Publication Updates

We maintain an agile update mechanism to ensure our content corresponds with the ever-evolving software landscape.

Our dedication to delivering timely and pertinent content is guided by four critical practices:

  • tick Training tick Regular Check-Ins

    We routinely analyze our content, ensuring it aligns with the latest SaaS industry trends and insights garnered from the world of remote training and customer support.

  • tick Training tick Annual Partnership Audits

    Each year, we critically assess our associated partners. Content related to them is revised to align with our values and standards.

  • tick Training tick Staying Ahead with SaaS Trends & Developments

    Our team is always up to date with the latest SaaS trends and advancements, reinforcing our commitment to reliability and making sure you are well-informed with the most current guidance and discoveries.

  • tick Training tick Prioritizing Your Feedback

    Your perspective matters to us and shapes the relevance of our content. Our editorial team promptly addresses feedback to ensure our resources remain valuable and informative.

Content Credentials

Content on our platform carries the following credentials, ensuring clarity and trustworthiness:

  • Authorship Recognition: Each piece features an "Author" tag, acknowledging the expert minds responsible for its creation.

  • Last Updated Information: An "Updated" date is displayed, providing transparency on when the content was last revised, keeping readers informed with the latest insights.

  • Review Board Approval: An "Approved By" tag signifying that the content has passed the scrutiny of our Review Board.

The Qualaroo Voice

The Qualaroo voice embodies both knowledge and empathy. While our rich SaaS experience enables us to provide precise and expert advice, our genuine care for our users ensures we communicate in an approachable and warm manner.

Our content is designed to encourage, support, and connect with various businesses and individuals. Our tone balances expertise and understanding, reflecting our core values and the successful journey we envision for our customers.

Our Editorial Process, Crafted for You

Qualaroo believes that true magic happens when you and we come together. Our process places you at its heart, emphasizing the creation of content that furthers your learning, development, and success.

Our editorial process is an ongoing dialogue where your input shapes our work at every step.

We strive for continuous improvement, and your feedback is crucial. If you think there's room for improvement in accuracy or usability — or if you believe a piece of content needs to be updated — you can easily reach out to us via our contact center.