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11 Best Online Survey Tools for 2022 (Free + Paid)

Some of the best online survey tools can make a huge difference as they help you control added cost of convening personal interviews or survey panels and the time needed to pull such a campaign automatically.

The real pain is to find the right tool in the haystack.

Being a leading survey and feedback software host, we understand the challenge.

That’s why we have compiled a list of the best online survey tools for businesses of all shapes and sizes.

Whether you are looking for something simple and easy to use or need something with more advanced features, we’ve got you covered.

This comprehensive list of online survey creation software details various aspects of each tool to make it easier for you to compare:

  • Salient features
  • Pricing
  • Pros
  • Cons
  • Best industry fit
  • Customer review score

So sit back and let us do the heavy lifting to save you time finding the right online survey tool.

Let’s get started.

11 Top Online Survey Tools To Collect Customer feedback in 2022

Here’s our pick of the top online survey creation tools that can help to improve customer experience, build better products, optimize your services, and grow your business:

Qualaroo

Qualaroo

Whether you are new to customer feedback or looking for a robust engine to bolster your current insights campaigns, Qualaroo is one tool to check out. It is one of the best online survey tools for a reason. The platform is built from the ground up to facilitate easy survey creation and supports multi-channel targeting.

You can create unobtrusive survey Nudges™ for your website, mobile app, and SaaS product to collect in-the-moment feedback from the target audience. 

And if your requirements also list a robust analytics engine, Qualaroo comes with a powerful AI-based sentiment analysis engine to dig through the feedback data in minutes. 

It can help save time to focus on closing the feedback loop rather than picking insights manually.

Best for: Online survey nudges, AI-based sentiment analysis, 

Suitable for: Small to big enterprises

Integrations: Yes

Features

  • Use the visual builder to design various online survey types effortlessly.
  • Offers pre-built survey templates and 12+ question types to create surgery and forms in minutes.
  • Supports skip-logic, survey theme customization, rebranding, white-labeling, and automatic language translation.
  • Built-in advanced targeting options to survey the right audience based on their on-site behavior and actions.
  • Provides a sentiment analysis engine to categorize and analyze the feedback data.
  • Visual NPS dashboard to track and monitor NPS scores in real time.
  • In-depth reporting section to filter and study the survey feedback.
  • Seamless integration with other tools like Slack, Google Analytics, and Hubspot.

Pros

  • Supports regular expressions (Regex) to open up niche targeting options.
  • Provides access to survey CSS to customize it as you want.

Cons

  • Reporting section needs more filters and a UI upgrade.
  • Needs a bulk action button to manage multiple surveys at once.

Price

Starts at $80/month, billed annually

Proprofs Survey Maker

ProProfs Survey Maker

With ProProfs survey Maker, you get different mediums to collect targeted insights from visitors and customers, making it one of the top online survey tools in the market. 

You can collect feedback on website design, customer satisfaction, market research, product optimization, and other use cases to improve customer experience.

Just design interactive surveys, engaging quizzes, quick polls, and long-form survey forms to gather required insights. Plus, the reporting section makes data analysis easier with detailed charts and graphs. 

Best for: Multi-channel surveys, quizzes, feedback sidebar, presentation-ready reports,

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Offers a drag-&-drop editor to design online surveys, polls, quizzes, web forms, and sidebar forms.
  • Provides 100+ beautiful templates, 15+ question types, skip logic, a scoring mechanism, and customizable survey designs.
  • Supports 40+ languages, white labeling, survey rebranding, and question randomization.
  • Deploy online surveys via your website, mobile app, email, and social media.
  • Comprehensive reporting dashboard for faster feedback data analysis.
  • Track survey metrics like the number of responses, user details, survey scores, and completion rate.
  • Integrate with other workspace tools such as Freshdesk, Zendesk, and Mailchimp.

Pros

Cons:

  • Takes time to get used to the survey editor.
  • Needs more targeting options.

Price

Starts at $50/month, billed annually

SurveyMonkey

SurveyMonkey

SurveyMonkey is one of the best free survey tools in the market that provides a no-code builder to design different online surveys for your website, app, and other online platforms. You get a full-fledged online survey template library, in-depth customization options, survey testing features, and more.

What’s more, you get access to a dedicated participant panel to find the right audience for your online surveys.

Best for: Different online surveys, multi-channel reach, online polls, quizzes

Suitable for: Small to large businesses

Integrations: Yes

Features

  • Visual no-code editor to design online surveys, quizzes, and polls. 
  • Provides features like a scoring mechanism, question randomization, and a progress bar.
  • Use skip logic, multiple answer types, pre-built templates, survey languages, and theme customization options to collect targeted feedback.
  • Incorporates the Genius engine- an AI-based analytical engine to test out surveys automatically before deployment.
  • Provides a sentiment analysis tool and word cloud generator to extract valuable insights from survey feedback data.
  • Supports custom charts and graphs to help you visualize the response data. Categorize the responses using tags for easy segmentation.
  • Integrates with other workspace tools to automate dataflows.

Pros

  • Offers SurveyMonkey mobile app on iOS and Android to manage surveys from anywhere.
  • Supports crosstab and benchmark reports to study feedback.

Cons

  • The survey editor may freeze sometimes
  • Reporting dashboard UI can be improved.

Price

Starts at $31/month, billed annually

Read More: Best SurveyMonkey Alternatives 

Qualtrics

Qualtrics

With best-in-class analytics, Qualtrics lets you easily handle anything from simple survey campaigns to complex research projects. The tool is perfect for enterprises trying to compare and improve both online and offline experiences. You can design targeted surveys to integrate multi-channel touchpoints into one single point of truth and map the entire customer journey.

And using predictive analytics and time charts, this online survey tool also lets you correlate business KPIs with different customer experience metrics to help you plan the next steps. 

Best for: Online surveys, multi-channel reach, predictive analysis, feedback button

Suitable for: Medium to large businesses

Integrations: Yes

Features

  • Design multi-channel online surveys like website, email, mobile app, QR code, and SMS.
  • Offers a drag-&-drop editor, 50+ survey templates, extensive theme customization options, 100+ questions, skip logic, language translations, animations, and rebranding.
  • Choose from different survey embed options like an inline feedback button, sidebar feedback, and on-page survey popups.
  • Supports advanced triggers to help you target the right audience for online surveys.
  • Use the iQ™ analysis engine to sort through the feedback with the help of AI and machine learning.
  • Provides predictive analytics, sentiment analysis, and text analytics to track various customer metrics and business KPIs.
  • Build custom reports and charts to visualize the data as you want.
  • Integrate with tools like Salesforce, Adobe, and Marketo with the built-in APIs.

Pros

  • In-built experience personalization engine to recommend the best actions for people.
  • Advanced data visualization and crosstab reporting.

Cons:

  • Needs more options for survey customization.
  • Adding contract data to directories takes time.

Price

Contact for a quote

Read More: Best Qualtrics Alternatives & Competitor

Zoho Survey

zohosurvey

The best part of Zoho is the effortless survey editor, which makes it one of the most fluid survey creation tools. Design surveys, polls, and quizzes in minutes to collect customer insights on multiple channels. 

Like all top survey tools, Zoho offers multiple security features like password protection, Recaptcha, and SSL certification to ensure reliable and clean data sets.

And if you are struggling to meet the desired sample size for your market research survey campaigns, use Zoho’s dedicated audience panel to find the right people and collect targeted responses.

Best for: Web and link surveys, survey participant panel

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Offers customizable themes, 200+ templates, and multi-lingual support for your surveys.
  • Use 25 question types, skip-logic, piping, white-labeling, and survey scoring, 
  • Send surveys via web link, QR code, email, social media, website embed, and more.
  • Analyze feedback data using custom reports, trend reports, and crosstab reports.
  • Define user access roles to ensure client and feedback data security.
  • Integrate with other tools like Slack, Zendesk, Mailchimp, and others.

Pros

  • Track survey campaigns on the go using Zoho iOS and Andriod apps.
  • Invite reviewers, leave comments, share reports, and collaborate with other teams.

Cons

  • Needs a better analysis engine.
  • The UI can be upgraded to improve flexibility and usage.

Price

Paid plans start at $20/month, billed annually

QuestionPro

QuestionPro

QuestionPro provides a complete suite of survey software, CX manager, and employee feedback tools in one place. It’s one of the leading online survey tools that lets you easily create, distribute, and analyze surveys.

You can also add multimedia to your surveys, making them more engaging and immersive for respondents.

The tool also offers a dedicated audience panel to help you achieve the best ROI on your survey and research campaigns. With QuestionPro, you can be sure you’re getting the most accurate and actionable data possible.

Best for: Employee feedback, customer surveys, market research

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Deploy surveys on your website, web app, mobile app, and email.
  • Provides different question types, white-labeling, rebranding, branching logic, and customizable themes.
  • Run Maxdiff analysis, conjoint analysis, and A/B testing for market research.
  • Offers HTML and CSS editor to customize the online surveys as you want.
  • Track survey campaign metrics with advanced statistics, pivot tables, dropout analysis, charts, and crosstab reports.
  • Integrate with your workspace tools to manage dataflows.

Pros

  • Provides visual question types.
  • Offers professional services to develop survey-based projects for organizations.

Cons

  • Takes time to get used to for new users.
  • Needs the option to edit/manage multiple surveys at once.

Price

Paid plans start @ $99/month

SoGolytics (Formerly SoGoSurvey)

SoGolytics (Formerly SoGoSurvey)

SoGoSurvey, now SoGolytics, is another survey creation tool packed with a plethora of features to kickstart your survey campaigns. The platform recently added many new features and reporting capabilities to make it an even more powerful feedback system.

You can now track survey performance, generate detailed reports with a click, and send them to other team members in various formats like PDF, CSV, and PowerPoint.

Best for: Online surveys, detailed data reports

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Intuitive visual editor to create various online surveys.
  • Provides vast template library, multi-lingual surveys, progress bar, multiple question types, and theme customization.
  • Embed the survey on your website or send it via mail and link.
  • Track survey campaign metrics with reports like crosstab, comparison, completion rate, and the all-in-one report.
  • Offers 30+ integration APIs to connect your workspace tools.

Pros

  • Create dynamic reports and share them with a click.
  • Advanced security features like ADA compliance, Recaptcha, and two-step Authentication.

Cons

  • Lacks AI-based analytics tools.
  • Needs more question types.

Price

Contact for a quote

Read More: Best SoGoSurvey Alternatives & Competitors 

Mopinion

Mopinion

Mopinion is one of the best online survey tools for collecting customer feedback and market research. The all-in-one feedback software offers a wide range of features to create surveys quickly for your website, app, and email marketing needs.

The feature we love the most is the conversational surveys that feel like you are chatting with a real person. It helps to create an engaging survey experience for the respondents on any device.

But it doesn’t end here. You can collaborate with others using in-tool notes, comments, and reminders to make the most out of your feedback data.

Best for: Online surveys, multi-channel reach, sentiment analysis engine

Suitable for: Small to large businesses

Integrations: Yes

Features

  • Design surveys using the drag-&-drop survey editor.
  • Deploy online surveys on your website, mobile app, and email.
  • Offers survey templates, theme customization, multiple question types, rebranding, multiple language support, and skip-logic.
  • Automatically embeds respondents’ metadata with the responses.
  • Advanced user targeting options based on behavior, customer type, metadata, demographics, and other attributes.
  • Create custom reports and dashboards to study the feedback data.
  • Built-in text analytics and sentiment analysis engines to dig through the feedback data.
  • Automatically tags the survey responses for quick categorization.
  • Integrate with other tools like Hubspot, Google Analytics, and Marketo.

Pros

  • Respondents can attach screenshots of the issue with the feedback.
  • Works well with react-native, native, and Cordona apps.
  • Built-in feedback responder dashboard to reply to the respondents.

Cons

  • In-app feedback surveys are locked in higher tiers.

Price

$229/month, billed annually

Google Forms

Google Forms

Google Forms sits among the easy survey tools in the market. But easy doesn’t mean half-baked. The simplistic design and flexible editor let you easily create and share online surveys and forms in minutes. Just log in and start designing your survey campaigns to collect targeted insights.

What’s more, you can collaborate using video and voice conferencing to make the most out of the feedback data, making it one of the best survey tools for business. Google Forms is available for personal use and business-standard.

Best for: Polls, online surveys, small online forms 

Suitable for: Small to medium businesses

Integrations: Yes

Features

  • Offers an easy-to-use visual survey builder to design forms and online surveys.
  • Provides multiple answer types, a scoring mechanism, basic skip logic, question shuffling, and other options.
  • Customizable form color and design schemes.
  • Responsive survey design to fit on any screen.
  • Add the survey forms to your website, link, email, and social media.
  • Track form submissions in real time.
  • Collaborate with your team to analyze the responses. 
  • Offers integration with tools like Asana, Trello, and Google Suite.

Pros:

  • Easy to use.
  • Offers Native integration with Google Workspace.

Cons:

  • Offers very basic features.
  • Lacks advanced data analysis features.

Price

Free

Read More: Best Google Forms Alternatives

Typeform

Typeform

Typeform is a standard among the best survey tools online. The tool is constantly evolving to make it better for customers. From complex market research surveys to simple pulse surveys, you can build anything with the easy drag-&-drop builder. Simply choose a template or start from scratch, add your questions and customize your survey to fit your needs.

The conversational surveys keep the audience engaged, ensuring a higher response rate and lower abandonment. Moreover, the enhanced data analysis features make it an ideal choice as an online survey tool for businesses of all sizes.

Best for: Online survey popups, polls, survey widget, forms

Suitable for: Small to large businesses

Integrations: Yes

Features

  • Deploy engaging feedback forms, surveys, and quizzes on your website in minutes.
  • Use the no-code builder, pre-built templates, survey themes, custom layouts, and skip logic to design targeted survey campaigns.
  • Multi-channel deployment on website, email, SMS, and social media.
  • Built-in VideoAsk feature to gather voice and video feedback.
  • Provides an AI-based chatbot widget to provide real-time support and gather leads.
  • Integrates with 30+ tools to manage dataflows.

Pros

  • Detailed onboarding process and tooltips for new users.
  • The VideoAsk feature is useful in running basic usability tests.

Cons

  • Needs more flexible design options.
  • Limited filter options in the analytical dashboard.

Price

Starts at $35/month

Read More: Best Typeform Alternatives

Jotform

Jotform

Jotform is a free online survey tool and form builder that hosts one of the largest repositories of survey templates. You can find the built-in template for almost any scenario to kickstart your survey campaign in minutes.

With a centralized inbox, Jotform helps to keep all the form and survey submissions in one place and collaborate with others.

It also incorporates a report builder to convert feedback and customer data into dynamic professional reports that get automatically updated with new submissions. No more separate tools to turn data into insights.

Used for: Surveys, multi-channel reach, payment forms

Suitable for: Small to big businesses

Integrations: Yes

Features

  • Provides a drag-&-drop builder to design feedback forms, quizzes, and surveys.
  • Supports single-page and multi-page survey forms.
  • Offers features like multi-language support, pre-built templates, skip logic, GA form tracking, and SSL compliance.
  • Supports conversational survey forms to personalize the survey experience.
  • Enable SSL certification and Recaptcha in your online survey forms.
  • Multi-channel reach, i.e., website, mobile app, link, and email.
  • Provides a visual reporting section to turn feedback data into graphs and charts.
  • Assign forms to teams, add collaborators, and leave comments.
  • Integrate with Salesforce, Google Analytics, and other tools to manage dataflows.

Pros

  • Advanced security features to ensure data protection.
  • Access the custom CSS to customize the online survey form.
  • Supports e-signature forms as well.

Cons

  • UI takes time to get used to for new users.
  • Lacks the option to adjust the size of pictures in forms.

Pricing

Starts at $34/month billed annually

Read More: Best Jotform Alternatives & Competitor

Bridge the Gap Between Expectations & Real Brand Experience

We are sure you would have found the perfect online survey tool for you or at least narrowed it down to a round of four.

But if you are still in a dilemma, here’s what you can do:

  • Start by drafting the required features and aspects you are looking for in the tool. For example, if multi-channel and data analysis are your top-tier features, you can select Qualaroo or Qualtrics.
  • Then arrange them in decreasing order of priority.
  • Once you have a priority list, start selecting the tools that meet the top two of three criteria.
  • Now move down on the list of requirements and cross out the ineligible candidates.

By now, you clearly know which online survey tool fits your requirements. Then, pick the best tool and start surveying to optimize the customer experience.

FAQs

What Are Online Survey Tools?

Online survey tools are SaaS-based software that help collect targeted insights and data from the target audience using surveys, quizzes, lead forms, and feedback forms.

These tools are great for gauging both in-the-moment and long-term customer experience on your website, mobile app, and SaaS product.

What makes online survey tools so popular is the ability to reach wider audiences at a fraction of the cost of personal interviews and the niche targeting options they offer to pick the right people for your surveys.

You can then use the behavioral, demographics, and experience data in your optimization processes, marketing campaigns, acquisition efforts, and retention strategies.

What Are the Advantages of Survey Tools?

Survey tools offer multiple functionalities including advanced targeting, multiple survey methods, AI-powered data analysis, and more help you get to know your customers. Apart from that, one of the biggest benefits of survey creation tools is cost-effectiveness. Now let’s take a look at these benefits in detail:

  • You Get to Know Your Customers – The most desirable outcome of the survey process using online survey software is a deeper understanding of customers’ needs so that you can fulfill them better.
  • Nuanced audience targeting – Tools like Qualaroo provide built-in targeting options to show the survey to the right people based on their actions and behavior on your website or app. So, instead of creating generic surveys with the same questions, you can tailor the questions for each customer segment and collect nuanced insights.
  • Multiple Survey Methods – Online survey tools like ProProfs Survey Maker give various means to collect customer feedback like pulse surveys, forms, feedback sidebar, and quizzes. It gives you the freedom to choose the method that suits your purpose.
  • AI-powered Data Analysis – The top survey tools have built-in data analysis engines like sentiment analysis, predictive analytics, and text analytics to save time and resources. You don’t have to analyze each survey response manually; use the charts and graphs to track CX metrics and business KPIs in real-time.

How Do I Create an Online Survey?

Irrespective of the online survey tool you are using, here are some common steps you can follow to create a survey that works:

  • Identify the target audience or web pages on which you want to deploy the survey. It can be prospects from a specific demographic or page with a high bounce rate.
  • Find out what information you want to collect from the target audience.
  • Choose the questions that fit your online survey campaign’s purpose. Keep them straightforward and short.
  • Don’t make the survey too lengthy.
  • Adjust the theme, color scheme, and logo (if required).
  • Add the survey to the webpage or send it to the required people using email or a link.
  • Start analyzing the data when you have reached the required sample size.
Read More: How to Conduct a Survey

What Are the Types of Online Surveys?

Market research survey, Customer satisfaction survey, Net promoter score surveys, Exit intent surveys, Cart abandonment surveys are some of the surveys that cater to different purposes, such as:

  • Market research survey – Helps learn about behavior and target market demographics.
  • Customer satisfaction survey (CSAT) – Gauges customer satisfaction with your products and services.
  • Net promoter score surveys (NPS) – Measures long-term customer loyalty and brand advocacy.
  • Exit intent surveys Targets people leaving or exiting the website to collect feedback.
  • Cart abandonment surveys – Used to understand the behavior of people who add products to the cart but do not place orders.
Read More: Types of Website Surveys
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