Qualaroo Editorial Team

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Qualaroo Editorial Team

Customer Feedback & UX Experts |

Qualaroo Editorial Team is a passionate group of UX and feedback management experts dedicated to delivering top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your user experience improvement and lead generation initiatives.

Articles by Qualaroo Editorial Team

Last modified: December 11, 2025

Employee Engagement Survey Questions: Templates & Complete Action Plan

You know that moment when your team’s vibe just… flatlines? Meetings go silent. Nobody messages on Slack. Deadlines start slipping, and momentum becomes inconsistent. Engagement doesn’t explode; it slowly leaks out while everyone smiles and says, “I’m fine.”  Most bosses play the guessing game: “Which teams might be at risk of disengagement?” You lose good...
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Last modified: October 9, 2025

Anonymous Feedback Tools That Encourage Honest Comments

“Your most unhappy customers are your greatest source of learning.” Bill Gates Wise words from a man who knows a great deal about building successful businesses! Businessmen worldwide need access to candid and unfiltered customer insights. However, in my experience, traditional feedback mechanisms often fall short, leaving crucial information unspoken and opportunities for improvement undiscovered....
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Last modified: August 22, 2025

Power of Product Research: Uncovering the How’s, What’s, & Tips

Product research is the secret ingredient that can make or break a company’s success.  Without it, businesses are like blind chefs, cooking products without understanding what the target audience likes and dislikes.  Take Coke, for example, and how it failed with “New Coke” miserably even after rigorous testing with 200,000 consumers due to the lack...
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Last modified: November 13, 2025

How to Conduct a Survey: 7 Steps That Actually Work

Want to conduct a survey but wondering where to start? We’ve got you covered.  Here’s how to do it: Identify your target audience Decide on the survey questions Add question branching Set triggers to pick the right moment to conduct the survey Choose the design and deploy the survey Analyze the results & take action...
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Last modified: February 21, 2025

Survey vs. Questionnaire: Definitions, Differences, and When to Use

Many people, including some professional researchers, use the words survey and questionnaire synonymously. But, there is a difference between survey vs. questionnaire. In some cases, using these two words interchangeably isn’t a big deal because the context usually clears things up. However, in other cases, a slight mishap can impact the message. That’s why researchers,...
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