Recent Articles

Last modified: December 11, 2024

What Is Customer Feedback Software and How to Choose the Best One

Do you exactly know what your customers desire? You might truly believe that you know what your customers want, but when your product hits the market, there may be times when reality will not meet your expectations. It happens to the best of products and the biggest of companies. And it’s a painful learning lesson...
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Last modified: August 26, 2024

How to Improve E-Learning Tools With Feedback

The effectiveness of an e-learning tool can only be judged by how well it delivers a course content to educate and train its intended set of learners. But grading their performance at the end or asking them to fill out multiple surveys are not the only ways to judge its effectiveness.  Yet, getting proper feedback...
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Last modified: October 18, 2024

How To Measure Customer Satisfaction In Context

Measuring customer satisfaction is becoming more and more important with today’s highly aware and actively involved customers, because they have multiple platforms on which to share their views, both good and bad. This in turn can have a remarkable influence on other prospective customers about your business’s products and services. Social media channels such as...
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Last modified: December 11, 2024

Understanding SaaS Churn: Methods, Metrics, Tips & Strategies

You probably have a firm grasp on some of the universal metrics of SaaS success: ARR, growth rate, churn rate, CAC, LTV, etc. There is no doubt that these are critical, but in many ways these metrics do not tell the whole story of “success”. So what’s the leading indicator that can give you a fuller picture of success? Your customers’ satisfaction.
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Last modified: May 29, 2024

The Ultimate Guide to SEO for UX Designers

Did you know that UX designers have secret SEO superpowers? Learn how to harness them. Use UX to improve user engagement and increase organic traffic in this comprehensive guide.
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Last modified: May 29, 2024

A Beginner’s Guide to Guerrilla User Research

Bringing Tried and True Strategies to your Most Challenging Research Questions  Long associated with a form of warfare, the term guerrilla is borrowed from the Spanish language and describes both a group of armed civilians and highly strategic, unconventional forms of militant combat.  When describing guerrilla user research in her book, UX Strategy: How to...
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Last modified: February 21, 2025

How to Capture in-App User Feedback to Enhance User Experience

If you’ve ever thought about why or how you should collect in-app feedback from your audience, you’re at the right place. User feedback can be great for getting an overview of your products from a fresh perspective to uncover problem areas and get new ideas. Also, when it comes to collecting feedback within your mobile...
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