Recent Articles

Last modified: March 19, 2025

8 Best Retently Alternatives for 2025

When I used Retently for a brief while, I was impressed with its core offerings – NPS, CSAT & CES surveys. But that’s it. It left me wanting for more advanced functionalities. Since then, I’ve tried many platforms that fit perfectly into the Retently alternatives criteria. So, lo and behold, my top 8 Retently competitors....
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Last modified: March 24, 2025

A Practical Guide to Effective Feature Prioritization Surveys | Qualaroo

When we talk about product development, where innovation is the heartbeat of progress, determining which features take precedence, or feature prioritization as it’s called, can seem like a herculean task. As businesses strive to deliver solutions that resonate with user needs and expectations, feature prioritization surveys emerge as a pivotal compass in navigating the development...
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Last modified: December 16, 2024

Customer Delight: Create WOW Moments Across the Customer Journey

Who would know better about customer delight and its importance in business growth than Qualaroo, whose entire structure is built around developing delightful products and experiences? So we thought to cover this topic in detail. Delighting experiences build long-term bonds, a loyal customer base, and a trustworthy brand. Customers who are happy with you are...
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Last modified: February 21, 2025

Customer Loyalty Guide – How to Measure & Improve it

Acquiring customers is hard enough as it’s. You shouldn’t have to lose sleep over keeping them with your business.  But how do you keep customers from breaking faith? Customer loyalty programs might be the first thing to come to mind.  Well, that’s just the beginning. “The true source of loyalty is to create benefits for...
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Last modified: April 3, 2025

Market Segmentation – Types, Benefits, Mistakes & Examples

Market segmentation is the art of finding and targeting the right audience for your business. And in this article, we’ll make a case for why it’s a critical part of hyper-targeted marketing and personalization processes. If you are funneling thousands of dollars into your marketing campaigns, isn’t it fair to know that the messaging is...
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Last modified: June 24, 2025

The Complete Guide to Customer Feedback Management in 2025

You know what’s harder than gaining customers? Retaining customers. If you’re confused as to why we are discussing customer retention instead of customer feedback management, think of it this way: 96% of customers are likely to ditch a company after one bad customer experience. That means there’s a very thin margin for businesses to make...
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Last modified: February 21, 2025

30+ Exit Popup Examples for Better Conversions in 2025

Exit popups work. They really do! To give you a perspective, the average time spent by a person on a webpage is around 54 seconds across all industries.  Source But exit popups can stop the user right before they leave by giving them something valuable so that they spend more time on it.  The longer...
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Last modified: January 10, 2025

Product Strategy 101: How to Create One With Customer Feedback

There are two types of products: The one that’s an instant hit among its target customers, and the other which isn’t and no one knows why. What separates them? Their product strategy (or lack of one). A good product strategy is your product’s backbone, driving everything from its vision, mission, business model, and features to...
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Last modified: January 10, 2025

14 Effective Customer Success Strategies to Craft an Unforgettable CX

If you want loyal brand ambassadors and not just one-time customers for your B2B or B2C setup, you need to have customer success management in place. From the small things like resolving customer tickets in record time to more elaborate ambitions like creating a loyalty program, customer success strategies are what take your customer experience...
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Last modified: January 10, 2025

Microsurveys: Your One & Done Solution for High Response Rate & UX

It doesn’t matter how awesome your product is or if you offer the best-in-the-biz user experience; long surveys are not customers’ cup of tea. You can’t expect a high response rate on your surveys if they demand a chunk of user time. More so, surveys with random questions without aim make the matter worse. So,...
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