SmartSurvey is a popular online survey software. However, there are other options available in the market that offer different features, pricing, and benefits for businesses.
I’ve had the opportunity to try a few and found the top 9 SmartSurvey alternatives for you to consider. These are the survey tools that I personally use, recommend, and trust. They have helped me and my clients create engaging, effective, and profitable surveys.
In this blog, I’m excited to share the key features, benefits, and drawbacks of each SmartSurvey alternative.
Are you ready to explore the top 9 SmartSurvey competitors? Let’s dive in and discover them together!
9 SmartSurvey Alternative: Find the Perfect Tool for You
I’ve compiled a list of the top 9 alternatives to SmartSurvey for 2024 based on my personal experience and expert recommendations. To better understand how I made my tool selection, you can refer to my selection criteria after the list.
1. Qualaroo – Best for User & Customer Feedback Surveys via Website or App
Qualaroo is my favorite SmartSurvey alternative because it lets me create customized NPS surveys. It helps me effectively measure customer satisfaction by engagingly collecting user feedback.
I can use different NPS and other survey templates that suit my goals and objectives and personalize them to match my brand and tone of voice.
For example, I use an NPS survey template to ask my customers how likely they are to recommend my product or service to others and then follow up with different questions based on their responses, using skip and branching logic.
This way, I can collect valuable feedback from my customers and use it to improve their satisfaction and loyalty.
Watch this informative video to learn more about Qualaroo’s exit intent surveys.
What you’ll like:
- Flawlessly integrates with tools like HubSpot, Salesforce, MailChimp, etc.
- Native Android and iOS SDK to help you collect feedback from mobile users.
- Different customer satisfaction metrics like NPS, CES, CSAT, etc.
- Multiple question types, like open and closed-ended, Likert scale, 10-point scale, dichotomous, rating scale, and more.
- Advanced targeting to reach a broader audience based on their location.
- Branding and design customization to promote brand identity.
What you won’t like:
- Survey preview is slow sometimes, but it is rare.
- Consolidated reports for surveys in different languages require some manual effort.
Pricing: A FOREVER-free plan is available. Paid starts at $19.99/month.
Also Read: 11 Best Exit-Intent Popup Tools to Increase Conversion In 2024
2. SurveyMonkey – Professional surveys & in-depth analysis.
SurveyMonkey was an incredible online poll maker I used. It had everything I needed to create engaging and effective polls in minutes.
I used these online poll surveys on my website to measure customer satisfaction and loyalty, collect feedback on new products or features, test new ideas or concepts, evaluate customer service or support, and understand customer preferences and needs.
I could choose from 25 question types, customize the look and feel of my polls, and embed them on my website.
By using SurveyMonkey, I managed to keep my customers engaged and satisfied. I could see the results of my polls in real time. I used this data to improve customer satisfaction by identifying and resolving customer pain points and improving my product.
What you’ll like:
- Hundreds of integrations to store your survey data in your choice of platform like Tableau, Salesforce, etc.
- Expert-written questions to help you ask the right questions for your purpose.
- AI-powered SurveyMonkey Genius will guide you in building better surveys faster.
- Advanced customization to adjust the look and feel of your surveys with your branding.
- Data analysis tool to compare your results with industry benchmarks.
- Easy collaboration to create, edit, and analyze surveys with your team.
What you won’t like:
- Formatting survey questions in a specific order is a tedious task.
- The analytics report lacks some advanced features.
Pricing: Starts at $25/month.
Also Check: 15 Best SurveyMonkey Alternatives With Pricing and Features 2024
3. Alchemer – Enterprise surveys with advanced features.
Image Source: Alchemer
I was able to effectively close the feedback loop with my customers using Alchemer. By integrating Alchemer Workflow with my CRM software, I created surveys triggered by key events that mattered to my business, such as purchases and renewals.
This tool allowed me to gather personalized feedback from my customers, which helped build trust and loyalty with them. Based on their responses, I could follow up quickly and address their needs and concerns.
Also, I could automate tasks like sending thank-you emails and creating tickets based on the feedback I received. This saved me a lot of time and resources, allowing me to focus on the most important actions.
What you’ll like:
- Multichannel support to capture feedback from relevant platforms.
- No-code solution to design your surveys with ease and in no time.
- Advanced targeting to target the right customers at the right moment.
- Seamless integration with Salesforce, Zendesk, and many other popular tools.
- Connected Surveys and Initiators to create always-on feedback conversations with your customers.
What you won’t like:
- Limited language support prevents you from reaching a wider audience.
- The data collected through skip logic isn’t very accurate.
Pricing: Starts at $55/month/user.
Recommended Read: 15 Best SurveyGizmo (Alchemer) Alternatives for 2024
4. Qualtrics – Enterprise-level surveys with advanced features.
Qualtrics is another strong SmartSurvey competitor on my list. Its Stats iQ feature was a lifesaver for me in identifying and resolving data-related issues.
For instance, when I imported my survey data, Stats iQ automatically detected and flagged outliers, missing values, and multicollinearity in my variables.
It even recommended ways for me to handle these issues, like removing or replacing outliers, imputing or deleting missing values, and dropping or transforming multicollinear variables.
I could apply these solutions with just a few clicks and observe how they impacted my data quality and analysis results. Not only this, it even notified me if there were any discrepancies or errors to ensure my data was reliable and accurate.
What you’ll like:
- Predictive AI to uncover key drivers of customer loyalty.
- CustomerXM automatically sends recommended actions to the right teams.
- Branching questions to ask relevant follow-up questions to understand your audience.
- Easy integration with OneSeed, Outgrow, Lakeside, and other popular tools you already use.
- Predict iQ to use your NPS data to make powerful predictions about customer behavior.
What you won’t like:
- The data reports are difficult to understand.
- Non-technical users may find it difficult to navigate the tool.
Pricing: Custom pricing. Contact Qualtrics for a custom quote.
Related Post: 11 Best Qualtrics Alternatives & Competitor in 2024
5. Typeform – Lead qualification surveys
Typeform is yet another better SmartSurvey alternative on my list. I used it to gather insights into my customer’s satisfaction levels and uncover ways to enhance their experience.
I carefully selected the types of questions I wanted to ask and later analyzed the results in the insights section. This section was incredibly helpful as it allowed me to see how many people completed the survey, how long it took them, and how they responded to each question.
By spotting trends and patterns in the responses, I could identify my product’s strengths and weaknesses. Using all of this valuable information, I had some great ideas for improving my product and providing an even better experience for my customers.
What you’ll like:
- A drag-and-drop builder to create and edit your surveys easily.
- 3,000 pre-designed templates for different types of surveys.
- Extensive media library to make your surveys look appealing and interactive.
- Logic jumps to go deeper into customer feedback, asking follow-up questions.
- Easy integration with CRM software like Slack, Zapier, Salesforce, etc.
What you won’t like:
- Limited customization for pre-designed templates.
- Users may find it difficult to understand and use all its features.
Pricing: Starts at $25/month.
Check Out This Article: Best 7 Best Typeform Survey Alternatives & Competitors for 2024
6. QuestionPro – Best for Advanced Collaboration
Image Source: QuestionPro
I gave QuestionPro‘s free plan a shot for conducting multiple online surveys, and it turned out to be a worthy contender among SmartSurvey competitors. The feature that stood out the most was its advanced collaboration tool.
This tool streamlined my survey design process, as I was able to share my survey drafts with my team and clients and get their feedback and suggestions in real time. I could also make minor tweaks to the survey as I worked on it, such as adding or deleting questions, changing the order, or tweaking the wording.
This feature saved me a lot of time and effort, as I didn’t need to switch back and forth between the survey editor and the preview mode.
What you’ll like:
- The question library offers a variety of question types for diverse survey needs.
- Pre-built survey templates save time and effort in creating surveys.
- Custom URLs, branding, and themes enhance the look and feel of surveys to match your brand.
- Analysis of trends helps in understanding patterns and making data-driven decisions.
- Offline survey access enables data collection even without internet access.
What you won’t like:
- Implementing certain features in QuestionPro takes more time than expected.
- Limitations in editing or deleting individual responses.
Pricing: Starts at $99/month.
Further Read: 8 Most Promising QuestionPro Alternatives to Try in 2024
7. Jotform – Best for Collecting Offline Responses
Image Source: Jotform
My friend ran a small bakery and wanted to know how his customers felt about his products and service. Recently, he devised an ingenious idea to gather feedback from his loyal customers. He crafted a sleek survey using the Jotform mobile app with his branding and various thought-provoking questions.
After sending out the survey link via email, his customers could respond from any device, even when they were offline. The app automatically saved their answers and synced them up seamlessly once they were back online.
What you’ll like:
- The translation feature allows you to gather feedback in users’ native languages.
- Drag-and-drop survey builder to create custom surveys quickly.
- Custom CSS to add CSS code to your online surveys for complete customization.
- Answer piping creates a more personalized experience for customers.
- Google Analytics to better analyze your data.
What you won’t like:
- It takes some time to figure out the automation feature.
- Approval and notification emails can be confusing in Jotform.
Pricing: Starts at $19.50/month.
Next Read: 12+ Best Jotform Alternatives & Competitors in 2024
8. SurveyLegend – Best for Engaging Online Surveys
While searching for the best SmartSurvey alternatives, I stumbled upon SurveyLegend and immediately added it to my list.
SurveyLegend is a fantastic SmartSurvey competitor for creating and sharing engaging online surveys. This platform is perfect for conducting market research, testing products, planning events, or gathering feedback on design.
With SurveyLegend, you can customize your surveys to match your brand and analyze the data using interactive charts and graphs.
What you’ll like:
- Customization options to tailor your surveys to your specific needs.
- Industry-specific survey templates to get started quickly with your survey creation.
- Real-time analytics to help you gain actionable insights into your survey data.
- Social media integration allows you to reach a wider audience.
- Strong encryption (TLS) to ensure the security of your data.
What you won’t like:
- Lengthy survey responses get cut off, limiting the view of full survey responses.
- The surveys don’t work well on all browsers.
Pricing: Starts at $15/month.
9. Zonka Feedback – Best for Dynamic Survey Logic
About six months ago, I used Zonka Feedback to launch online surveys for an e-commerce project, and I really liked its dynamic survey logic. It allowed me to create surveys that adapted to the customer’s feedback and showed them different questions or actions based on their responses.
For instance, I created a survey to measure customer satisfaction. Using skip logic, I skipped the questions about the reasons for satisfaction or dissatisfaction based on the customer’s rating. I used redirection to redirect customers who gave a high rating to a page where they could leave a testimonial or a review.
By leveraging dynamic survey logic, I obtained more targeted and relevant customer responses.
What you’ll like:
- User segmentation to enhance the effectiveness of your feedback collection process.
- CX workflow automation to ensure a faster feedback loop.
- Reporting and analytics to analyze the feedback collected to enhance your website visitor experience.
- Integration with popular CRM software, like Mailchimp, Pipedrive, etc., to prevent customer churn.
- Support for 30+ languages to engage with a global audience.
What you won’t like:
- Limited animation and background options.
- Can’t recover anything deleted by mistake.
Pricing: Starts at $49/month.
My Selection Criteria
The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:
1. User Reviews / Ratings
Direct experiences from users, including ratings and feedback from reputable sites such as G2 and Capterra, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality
The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use
The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support
The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money
Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
6. Personal Experience/Expert’s Opinion or Favorites
This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.
Which Is The Best SmartSurvey Alternative?
I have reviewed the top 9 SmartSurvey alternatives and found 3 options that can significantly improve your customer experience and boost your business growth.
Option A: Qualaroo
If you’re looking for a way to capture feedback from users who are about to leave your website, Qualaroo’s customizable exit intent popups are a great solution. With these popups, you can get relevant and contextual feedback from your users, which will help you understand their preferences and pain points.
Option B: Typeform
If you want to gather insights into your customer’s satisfaction levels, then Typeform is your tool. It can help you analyze and identify your product’s strengths and weaknesses to provide a better customer experience.
Option C: Zonka Feedback
With Zonka Feedback’s dynamic survey logic, you can create targeted surveys that adapt to customers’ feedback, resulting in more relevant responses. Give it a try and see how it can benefit your business.
If I had to pick only one standout tool, my choice would be Option A. Qualaroo offers some really cool features, such as advanced targeting, real-time feedback, and sentiment analysis to help me better understand my customers’ preferences and pain points.
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